Fri, Apr 23, 2010 | 22:27 BST
Avatar’s film producer blames Fox for bad game sales
Jon Landau, the producer for the biggest film in the world – Avatar – has blamed Fox for the videogame adaptation’s poor sales.
Speaking to Wired after his keynote at the 3D Gaming Summit on Thursday, Landau said that game developers need to work directly with filmmakers to ensure quality development and marketing of games based on the films.
“[Developing these games] can’t be studio-driven,” Landau said. “It has to be filmmaker-driven. I think [game companies] need to go find the Jim Camerons, Steven Spielbergs and Peter Jacksons of the world and develop the relationships with them”.
“I wish it was coming together more,” Landau said of the connection between developers and Hollywood.
Landau believes that 20th Century Fox made “several” missteps that hurt the game’s overall prospects.
According to him, Fox didn’t understand Ubisoft’s needs for marketing and making the game; therefore, the added reluctance on the studios part to allow Ubisoft to release an early trailer, made it hard to find and audience for it.
Avatar was released with middle to low reviews on PC, PS3, Wii and Xbox 360 in early December.
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Posted in: Action, Adventure, PC, PS3, Ubisoft, Wii, Xbox 360
Tags: Avatar: The Game, jon landau
10 comments
#1
Grimrita
23/04/10, 11:06 pm
How about, bad game sales because the game was shit…like the movie?
#2
Uncontested
23/04/10, 11:37 pm
@ 1 exactly.. these idiots put out a piss poor product and wonder why it doesnt sell on name alone.. I fucking hate executives who are fucking tools.
#3
AHA-Lambda
23/04/10, 11:38 pm
shit game sells badly? HURRAY!!
shit movie becomes biggest box office smash of cinematic history? FUCKING BOO!!!
#4
Phoenixblight
24/04/10, 12:55 am
@3
Know whats worse they re-releasing it in Summer with extra footage and then releasing that DVD somewhere in Winter. Fox is milking this cash cow.
#5
ybfelix
24/04/10, 4:46 am
Navi wears pantyhose? I never noticed!
#6
justiceblob
24/04/10, 6:52 am
@4 Erm, no. They are releasing it in 2D now, and then rereleasing the Blu-Ray in 3D later (DVD’s) can’t cope….. The reason for this is simple, how many people with a 3D TV do you know? But there are bound to be more later on no? I wish people would get their facts right…
#7
Phoenixblight
24/04/10, 7:02 am
Bam!
http://news.bbc.co.uk/2/hi/entertainment/8634216.stm
Bam Bam!
http://www.hollywoodreporter.com/hr/content_display/news/e3i474fda2d02866bfda9408f1785213695
“A full-featured edition will be released in the fall, with a 3-D Blu-ray likely follow sometime in 2011.”
Source: http://www.nypost.com/p/blogs/movies/avatar_producer_talks_titanic_ray_YZraiJG3w5jZbL3ZP9U2PK
Maybe you should research before typing.
#8
Erthazus
24/04/10, 10:05 am
@7 i’m not going to watch this crap again for sure. I wasted fucking 10 bucks on this piece of shit.
#9
Phoenixblight
24/04/10, 2:02 pm
Same here only I seen it with my wife and she bought the Bluray.
#10
justiceblob
24/04/10, 2:58 pm
Well, I was going off this article, which, before it was updated, stated what I pointed out warlier. I accept your truth now overlord.
http://www.comingsoon.net/news/movienews.php?id=63460