Peter Dille details how Sony plans on “redefining the digital living room”

Thursday, 1st April 2010 20:17 GMT By Stephany Nunneley


During today’s M16 Marketing Conference, Sony’s Peter Dille revealed that the company wants the public to see its products as more than just a way to game.

Instead, he wants customers to think of PS3 as a way to “redefine” their digital living rooms.

One of the ways Sony is doing this, said Dille, was by pushing original content to make PSN the default destination for users. To help that come to fruition, it created Pulse, the reality show The Tester, and offered films for rent and purchase as well as NetFlix.

On top of that, online gaming was another example of how Sony is redefining the PS3 experience with players being able to jump online and socialize with another as much they log in to to play games.

“We’re very proud of our gaming heritage. But we don’t see ourselves as just a gaming company,” Dille said.

“For us, the living room is not a physical space. It’s a seamless and personalized entertainment experience without walls. It’s the ability to deliver information and entertainment value to consumers where and when they want it.”

However, Dille did not just chat about what Sony feels it does well, but also admitted that it needs to improve the way it presents itself to consumers, citing the different functions of PSPgo as one example.

After his presentation, Dille was asked what went afoul with PSPgo users thinking it was going to replace the UMD PSP, and what Sony is doing to counteract it.

“We’ve always said the majority of our business will be done on the PSP-3000,” said Dille, before relaying that Sony needs to continue to push PSPgo and better communicate to retailers that he product still needs t be carried and advertised in stores – even when there won’t be any software sold for it.

It’s a rather interesting presentation, and you can get different takes on it through VentureBeat and Gamespot.



  1. Dr.Ghettoblaster

    I will say, my PS3 has been a blessing with regards to my living room TV/media center. I show pictures on it to family members by simply plugging in memory stick, watch downloaded HD movies on it via USB flash drive, i got folders setup for my wife who catches her LOST episodes and my son who has a bunch of kids movies on the hard drive. I showcase my work videos in 1080p resolution thanks to the PS3. If i didn’t have one, I don’t know how i’d do that cause DVD player is out of the question for HD, and even a blu-ray player requires burned blu-ray discs which are expensive. I can do tons of render tests on my computer, then just transfer via USB to PS3 and see how they look in true HD. Plus ofcourse music and games – im on this thing all the time.

    The best part is, it’s all very simple to use, it works, and it looks great. I’m just saying….i’m a satisfied customer. :)

    #1 5 years ago
  2. NoxNoctisUmbra

    I agree with the DR. Guy.

    I use my PS3 for everything, but I need to buy another one for the main living room now. Heck even my father loves it. For 300 bucks, what else can you get that can do ALL that?

    PS3 is the main Center of my Gaming room, so to be living room and game room!

    #2 5 years ago
  3. cookiejar

    I’d love to see more integration of PSN into other Sony products. They could deliver a hell of a lot of content, non gaming related if they opened it up on other devices. It was a nice start with the XMB on Bravia TV’s, now PSN needs to be the next addition.

    #3 5 years ago
  4. Dannybuoy

    All hail the king of the living room!

    #4 5 years ago

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