Sony explains why it chose to call its controller Move

Friday, 19th March 2010 14:23 GMT By Stephany Nunneley

Move 4

Sony has explained why it chose to call its motion controller Move instead of the rumored Arc or Gem.

Apparently, there’s a rumor going ’round that Microsoft had already trademarked the name Arc – for something – and Move was a last minute change. However, Sony, says Move was chosen because it “conveyed” what the controller stood for – moving.

“It’s great – everyone’s so interested in how our company names products,” Sony VP Scott Rohde told IndustryGamers. “It’s like at any other company, everyone dumps in their ideas and you’ve got agencies out there coming up with names.

“At the end of the day, we really felt that Move conveyed what the controller is all about. It’s a word that the smallest kid understands, and it’s a really good name. I’m happy with it.”

Guess that means they didn’t just throw ideas into a hand and reach in and pick one.

Move was revealed as the controllers name at GDC last week, and it’s slated for release in the fall.

There will be 20 first-party games released for it this year and 36 third-parties are on board.

Thanks, VideoGamer.



  1. theevilaires

    Can someone please tell me if the balls change colors by themselves

    #1 5 years ago
  2. Blerk

    You are talking about the motion controller, right?

    #2 5 years ago
  3. Robo_1


    #3 5 years ago
  4. Stephany Nunneley

    @Blerk – that was effing great :-D

    #4 5 years ago
  5. mington

    yeah, it’s like a atmospheric thing right? i think the game developers have control over the colour of it

    so in game stealthy stealthy = ball is green

    OH NO i’ve been spotted ALERT ALERT = ball is red

    finally completed the romance story with Yeoman Kelly = ball in pink and moist

    #5 5 years ago
  6. polygem


    #6 5 years ago
  7. Johnny Cullen

    Dont ever leave, Blerk.

    Never EVER leave.

    *handcuffs Blerk to railing*

    #7 5 years ago
  8. Blerk

    You know what I like, baby!

    #8 5 years ago
  9. cookiejar

    Kev Butler named it.

    VP of naming awesome new products, is his new title.

    #9 5 years ago
  10. Yoshi

    The Colour changes with the background of wherever your playin, so if you have a yellow background it would choose another colour so it can connect with the playstation eye better. Well thats what i heard :)

    #10 5 years ago
  11. RomaTotti10

    I like the name Sony’s Motion Controller better.

    #11 5 years ago
  12. Dannybuoy

    The harder to squeeze the trigger on the dongle the ball turns purple

    #12 5 years ago
  13. Holesome

    @Yoshi, so you’re suggesting the ball changes colour depending on where you shove it? Pink(front), Brown(back), Red(front once a month)

    #13 5 years ago
  14. 52pickup

    They’ve already got posters on the door and windows at my local gamestation advertising the pre-order for this

    #14 5 years ago
  15. Gekidami

    For Move? What exactly are they advertising you’ll get?

    #15 5 years ago
  16. theevilaires

    I should have never asked….

    #16 5 years ago
  17. hitnrun

    “At the end of the day, we really felt that Move conveyed what the controller is all about. It’s a word that the smallest kid understands, and it’s a really good name. I’m happy with it.”

    Yep. Definitely. Well, either that, or they took a focus group of the target demographic, handed out sheets of paper with “Gem,” “Move,” and “Arc” on it, and told them to check one and leave comments in the space provided.

    #17 5 years ago
  18. DeSpiritusBellum

    Some of the ideas they have for it are actually pretty spiffy. I liked that whole “lose weight and hurt people ingame” at the same time thing. Way more fun than the aerobics bullshit you get on the Wii. You can’t kill anyone with aerobics. Well, at least not in any fun way.

    … Unless of course you just step on and off their heads for a good 15 minutes. That’s actually alright, I stand corrected.

    The name is still ridiculous though.

    #18 5 years ago

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