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SCEA: PS3 facing US shortages, situation to last “a bit longer”

Tuesday, 9th March 2010 07:00 GMT By Patrick Garratt

ps3slim5

US PS3 stocks are having trouble meeting demand, SCEA comms boss Patrick Seybold has confirmed to VG247 US ed Stephany Nunneley, following SCE UK admitting a similar situation in February.

“There is incredible pent up demand for PS3 right now and with incredible software momentum right for PS3 with Heavy Rain, MLB: The Show, BioShock 2 and God of War III, Final Fantasy XIII, so we expect to see
inventory to be tight for a bit longer,” said Seybold, speaking ahead of GDC this week.

“We’re working hard with our retail partners to meet that demand.”

SCE UK sales director Mark Howsen told MCV in February that British stocking was struggling to maintain levels against demand.

“Whilst it is hugely pleasing that PS3 slim has been greeted so enthusiastically, we understand that this has lead to some stock issues, particularly with the 120Gb model,” he said.

“We are doing our best to address these issues and hope to catch up in the next few weeks.”

Wedbush Morgan analyst Michael Pachter and EEDAR both predicted yesterday that PS3 would be the only console in the US to show year-on-year growth for February, although it seems now that even positive growth may have been stymied by stocking issues.

SCEA is to be the most active of all the console manufacturers at GDC this week, with a press conference on Wednesday and what we’re told will be a date and list of partners for Arc later today.

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14 Comments

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  1. Razor

    It’s simply terrible stock management by SCEA, given the month they’ve got coming up.

    #1 4 years ago
  2. Talyis

    I love you Sony but horrible timing seriously your the only console on big demand at the moment and your the only one not delivering. How can you not have planned to have plenty of consoles ready for GOW3 and FF13 that’s just stupid!

    #2 4 years ago
  3. The_Deleted

    Hype! Worked for Nintendo with the Wii, and with GoW III gone gold and the hype machine building, it seems like a good move. People will want. But what if they wait and can’t get…OH NO’S!!

    #3 4 years ago
  4. Robo_1

    The rumour I’ve heard is that they’ve got a further cost reduced PS3 slim in the pipeline, and are keen for those to be the ones flying out of shops this spring, as they lose very little on each model sold.

    #4 4 years ago
  5. Blerk

    Still seems a bit mad to be understocked for your biggest releases. I don’t really buy the whole ‘restrict the channel in order to generate hype’ thing, it’s not sound business.

    #5 4 years ago
  6. Bulk Slash

    Seems to me like they might be trying to seed some excuses for the February NPDs. After the huge upsurge in sales last year it would look bad for Sony if PS3 sales dropped back behind the 360 again. While Pachter has predicted an increase in hardware sales, the actual numbers are still lower than the 360′s.

    From March onwards there are quite a few AAA titles coming out for the PS3, so hardware should bounce right back after that. I think Sony just want to cover the dip at the start of the year to maintain the positive association the PS3 Slim has created for the brand.

    #6 4 years ago
  7. Neolucifer

    @6

    uh ? they are the only ones up in february and they hardly performed badly .

    #7 4 years ago
  8. Bulk Slash

    Yeah but they apparently won’t outsell the 360, which is the only figure most people (particularly fanboys) focus on each month (everyone ignores the billions of Wiis Nintendo consistently shift). So by saying they have stock shortages they can side-step any suggestions that the 360 is back on top and claim they’ve maintaining the momentum of the Slim’s launch. Then once they’ve got God of War III et al on the shelves, the hardware sales should sort themselves out.

    #8 4 years ago
  9. jriquelme

    @8

    Do you think USA is all the World?

    #9 4 years ago
  10. reask

    I actually thought the same as Bulk Slash myself when I read the headline.

    #10 4 years ago
  11. Psychotext

    It’s not uncommon to use this sort of thing as an excuse, but they really have had supply issues for a while now (I was talking about it back in January).

    That doesn’t stop the PR spin aspect being just that… but they’ve certainly had something going on with their supply chain.

    #11 4 years ago
  12. Mauller

    Really? There’s a shortage? I haven’t had any problems finding them in any of the Future Shops or Best Buys here in Toronto. Hell, I bought mine about a month ago.

    #12 4 years ago
  13. No_PUDding

    @5, it’s totally sound. Demand creates mindsharre, mindshare and demand, both take more than a ‘couple of weeks’ to subside.

    If people want God of War III, they will get itand if anything the fact that they can’t get a PS3, will only make them want it more – and talk about wanting it.

    #13 4 years ago
  14. The Hindle

    Even though have Sony have said this before im inclined to agree this time. God of War 3 will sell quite a lot of ps3s.

    #14 4 years ago