Wed, Feb 24, 2010 | 11:49 GMT
SCE to become PlayStation-only [Update]
Update: SCEE’s just sent VG247 a statement on the matter, saying the move is for SCEI only, and won’t affect any regional HQ like SCEE or SCEA.
“This is a rather complicated manoeuvre involving the legal entity SCEI in Japan,” a rep told us. “It has no effect on any regional HQ – ie. SCEA, SCEE etc are totally unaffected by this.”
Original Story: Sony’s announced it is to rebrand Sony Computer Entertainment to SNE Platform, or SNEP for short, before “absorbing” SNEP on April 1 and naming its PlayStation business SCE.
The news comes following the company’s decision to merge SCE and its mobiles and personal computers divisions last year, with SCE boss Kaz Hirai heading up the new segment. He will continue to lead SCE after the shift.
The move is effective as of April 1, 2010. The division has existed as Sony Computer Entertainment since the launch of the original PlayStation back in 1994.
We’ve fired off an email to SCEE to get more details on the move.
More from this Dow Jones report.
22 
Posted in: Hot, PS2, PS3, PSP, PSPgo, Sony
Tags: sce, SNE Platform, SNEPA, SNEPE, sony computer entertainment
22 comments
#1
Blerk
24/02/10, 10:36 am
Do fucking what?
I can’t believe it! Aren’t the April fools jokes supposed to wait for April 1st? What on Earth prompted them to do that?
#2
spikeymike
24/02/10, 10:40 am
Is it Sony Network Entertainment Platform, then?
#3
mington
24/02/10, 10:41 am
taken from the kotaku article “It is assumed that “SNE” is “Sony Networked Entertainment”, but the original release did not clarify”
#4
Eregol
24/02/10, 10:42 am
Riiiiggggghhhhhttttttt.
When you’re making losses do you really need to spend time and money changing names that do not matter?
#5
Pysk
24/02/10, 10:42 am
What?!
#6
NGCes26294BIV
24/02/10, 10:45 am
So instead of calling them SCEE (or, ‘Ski’), we get to call them snep.
Snep… really?
#7
Quiiick
24/02/10, 10:45 am
… snap!
#8
Pysk
24/02/10, 10:45 am
That’s interesting:
http://www.tradesignalonline.com/Markets/Story.aspx?id=577003&cat=5
Doesn’t look like a name change after all.
#9
SplatteredHouse
24/02/10, 10:50 am
SCE>SNE-SCE=SCE(+SNE)? :/
#10
Tonka
24/02/10, 10:51 am
OMG, the PS3 really is shit, isn’t it?
#11
Robo_1
24/02/10, 10:53 am
#12
Patrick Garratt
24/02/10, 10:55 am
I’ve edited it. Unless I’ve got it completely wrong, “SCE” is now going to be just PlayStation brand products, and won’t include VAIO any more.
#13
get2sammyb
24/02/10, 10:58 am
I’m confused. Really confused. So Sony Computer Entertainment is going to become Sony Network Entertainment but then the Playstation stuff is going to be separated out into a new brand called, erm, Sony Computer Entertainment.
So Playstation’s going to remain SCE then?
#14
absolutezero
24/02/10, 11:00 am
So SNEP will be absorbed on APRIL THE 1ST!!
I knew it.
#15
Johnny Cullen
24/02/10, 11:00 am
Everyone’s confused Sammy, innit.
BUT… unless we fucked up, then yes, SCE will be PlayStation-only again.
I think.
#16
The Hindle
24/02/10, 11:07 am
Its an April fools joke has to be they should replace the E with an A and you have SNAP. Ohhhh bad news.
#17
SplatteredHouse
24/02/10, 11:14 am
http://blog.us.playstation.com/2009/04/jak-daxter-are-back/
They’re really on a roll! :p Always next year, for Sony to get in to the proper spirit of things, though.
#18
JonFE
24/02/10, 11:16 am
Hindle, in other words, Sony SNAPped its business in half?
/I’ll get me coat/
#19
Johnny Cullen
24/02/10, 11:51 am
Updated. SCEE’s just sent a statement on it.
#20
El_MUERkO
24/02/10, 11:55 am
If they call it ‘Platforms’ then they could be SNES
#21
Blerk
24/02/10, 12:00 pm
As you were, then.
#22
zoydwheeler
24/02/10, 12:01 pm
What? Sony makes PC games? *pretend shock face thingy*