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SCE to become PlayStation-only [Update]

Wednesday, 24th February 2010 10:30 GMT By Johnny Cullen

sonylogo1b

Update: SCEE’s just sent VG247 a statement on the matter, saying the move is for SCEI only, and won’t affect any regional HQ like SCEE or SCEA.

“This is a rather complicated manoeuvre involving the legal entity SCEI in Japan,” a rep told us. “It has no effect on any regional HQ – ie. SCEA, SCEE etc are totally unaffected by this.”

Original Story: Sony’s announced it is to rebrand Sony Computer Entertainment to SNE Platform, or SNEP for short, before “absorbing” SNEP on April 1 and naming its PlayStation business SCE.

The news comes following the company’s decision to merge SCE and its mobiles and personal computers divisions last year, with SCE boss Kaz Hirai heading up the new segment. He will continue to lead SCE after the shift.

The move is effective as of April 1, 2010. The division has existed as Sony Computer Entertainment since the launch of the original PlayStation back in 1994.

We’ve fired off an email to SCEE to get more details on the move.

More from this Dow Jones report.

Breaking news

22 Comments

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  1. Blerk

    Do fucking what? :-D

    I can’t believe it! Aren’t the April fools jokes supposed to wait for April 1st? What on Earth prompted them to do that? :shock:

    #1 4 years ago
  2. spikeymike

    Is it Sony Network Entertainment Platform, then?

    #2 4 years ago
  3. mington

    taken from the kotaku article “It is assumed that “SNE” is “Sony Networked Entertainment”, but the original release did not clarify”

    #3 4 years ago
  4. Eregol

    Riiiiggggghhhhhttttttt.
    When you’re making losses do you really need to spend time and money changing names that do not matter?

    #4 4 years ago
  5. Pysk

    What?!

    #5 4 years ago
  6. NGCes26294BIV

    So instead of calling them SCEE (or, ‘Ski’), we get to call them snep.

    Snep… really?

    #6 4 years ago
  7. Quiiick

    … snap!

    #7 4 years ago
  8. Pysk

    That’s interesting:

    http://www.tradesignalonline.com/Markets/Story.aspx?id=577003&cat=5

    Doesn’t look like a name change after all.

    #8 4 years ago
  9. SplatteredHouse

    SCE>SNE-SCE=SCE(+SNE)? :/

    #9 4 years ago
  10. Tonka

    OMG, the PS3 really is shit, isn’t it?

    #10 4 years ago
  11. Robo_1

    :)

    #11 4 years ago
  12. Patrick Garratt

    I’ve edited it. Unless I’ve got it completely wrong, “SCE” is now going to be just PlayStation brand products, and won’t include VAIO any more.

    #12 4 years ago
  13. get2sammyb

    I’m confused. Really confused. So Sony Computer Entertainment is going to become Sony Network Entertainment but then the Playstation stuff is going to be separated out into a new brand called, erm, Sony Computer Entertainment.

    So Playstation’s going to remain SCE then?

    #13 4 years ago
  14. absolutezero

    So SNEP will be absorbed on APRIL THE 1ST!!

    I knew it.

    #14 4 years ago
  15. Johnny Cullen

    Everyone’s confused Sammy, innit.

    BUT… unless we fucked up, then yes, SCE will be PlayStation-only again.

    I think.

    #15 4 years ago
  16. The Hindle

    Its an April fools joke has to be they should replace the E with an A and you have SNAP. Ohhhh bad news.

    #16 4 years ago
  17. SplatteredHouse

    http://blog.us.playstation.com/2009/04/jak-daxter-are-back/

    They’re really on a roll! :p Always next year, for Sony to get in to the proper spirit of things, though.

    #17 4 years ago
  18. JonFE

    Hindle, in other words, Sony SNAPped its business in half?

    /I’ll get me coat/

    #18 4 years ago
  19. Johnny Cullen

    Updated. SCEE’s just sent a statement on it.

    #19 4 years ago
  20. El_MUERkO

    If they call it ‘Platforms’ then they could be SNES

    #20 4 years ago
  21. Blerk

    As you were, then.

    #21 4 years ago
  22. zoydwheeler

    What? Sony makes PC games? *pretend shock face thingy*

    #22 4 years ago