Epic: “No regrets” with Microsoft over Gears exclusivity deal

Friday, 22nd January 2010 07:30 GMT By Johnny Cullen


Epic Games co-founder Mark Rein has said that the company has “no regrets” over the exclusivity deal it has with Microsoft over the Gears of War series.

His comments came after analyst Michael Pachter yesterday claimed the firm had “regrets” over signing the deal with MS.

Speaking in the comments for our original story, he said the Wedbush Morgan analyst was wide of the mark.

“Michael is wrong. We have a great relationship with Microsoft and we have no regrets,” he said.

He also replied to one of our readers comments, saying that rumours on series about to several publishers including Sony, fighting Microsoft to take out the chainsaw melee gameplay mechanic from Gears of War 2 and more were simply “not true.”

A couple of weeks back, Gears of War lead designer Cliff Bleszinski said Epic was working on “awesome shit” which will be revealed “when the weather’s warm”.

It’s unknown what he was talking about.

Epic president Mike Capps made noises on the subject of Gears 3 at Tokyo Games Show, though, last September when he said whenever the next Gears of War lands, it’ll be on next-gen consoles.

He soon retracted his comments, saying if another title in the series was coming, it’d be released in this generation of consoles.

The identity of projects going on at external Epic studios, however, are a little clearer.

Poland-based People Can Fly recently trademarked Bulletstorm.

In 2008, Epic acquired Chair Entertainment, the studio behind last year’s popular Xbox Live Arcade game, Shadow Complex.

Chair has the rights to to make a game based on the novel made by Orson-Scott Card, Enders Game.



  1. Redh3lix

    Of course not. Just Patcher being prat as usual.

    #1 5 years ago
  2. Dannybuoy

    Another Patchter rumor debunked. He’s the friggin tabloid press of the gaming industry

    #2 5 years ago
  3. tatsujin

    I wouldn’t want Gears to hit the PS3. The system would choke on it for being so low on its data and outdated on its software use. Upgrade from Unreal engines please? Oh wait, nvm the DVDs are still using them.

    #3 5 years ago

    Well there you have it. Case closed.

    Pachter appears to have made this incorrect claim based on the assumption that multi-platform games are always going to sell about twice as much as exclusives. Therefore, Epic must be thinking about all those EXTRA millions that they ‘missed out’ on.

    That’s not the case, since it’s blatantly not just a case of developing a game and then typing ‘work on PS3‘ on the Blu Ray and ‘work on 360‘ on the DVD.

    Epic worked closely with MS on Gears, and apparently even got the 360 hardware changed so that it could look as amazing as they could get it to.

    Lets be honest, a large part of the appeal of Gears was how it looked. Would it have looked as good without the MS/Epic exclusivity relationship? I seriously doubt it.

    I’m not saying that Epic don’t want to touch the PS3, but they are a games developer, and they are more than capable of releasing other IPs on the PS3. So I don’t think that they would waste their time looking back and wishing that they could release Gears on PS3, when they are more likely to be more interested in coming up with something ‘new and improved’.

    Someone should ask Pachter if he thinks that Valve “can’t wait” to go multi platform!

    #4 5 years ago
  5. KAP

    Yet when you three all see GOW3 or Uncharted 2…silence Lol

    Patcher is usually wrong in most cases but this one i think hes kinda right but the thing is Epic cant look to M$ one of the biggest companies in the world to sound undeserving. OF COURSE they’d welcome a bigger fan base, and anyone who said otherwise is lying out there teeth. believe me.

    With the amount of money lost from the fact it isnt on PS3 is astounding.. specially now.

    When i hear 360 users say stuff like that they only do due to fanboyism but dont ever see the bigger picture. The world is bigger then just what console you deside to stick with.

    #5 5 years ago
  6. KAP

    Yet the mind set completely changes when its a game from PS3 stables that goes multiplatform… different story then right?

    #6 5 years ago
  7. NiceFellow

    regrets, I’ve had a few…

    no wait, I haven’t actually. I’ve made a fortune. Yay.

    #7 5 years ago
  8. DaMan

    Pachter! always wrong.

    #8 5 years ago
  9. DarkElfa

    Pachter = retard.

    #9 5 years ago

    Yet the mind set completely changes when its a game from PS3 stables that goes multiplatform… different story then right?

    It totally depends on the context.

    Do you think that Media Molecule “regret” LBP being a PS3 exclusive?

    #10 5 years ago
  11. Eregol

    Pachter says ‘Microsoft regret not making one big console with Sony.’

    It’s coming. I bet ya!

    #11 5 years ago
  12. Gekidami

    Just to be clear Patcher didnt say Epic probably regretted having Gears 1 & 2 only on 360 but that he thinks they reget having its sequel yet again under contract by MS. He’s pretty much basing this off the fact that the franchise is already known and the 3rd being a multiplat wouldnt only sell a shit load on 360 (like the first 2) but also do some decent PS3 sales at the same time.
    By the way Mark Rein worded what he said he either didnt understand this or just confirmed that Gears 3 is indeed already under an exclusive contract to MS.

    #12 5 years ago

    Well, the ridiculousness of the statement all depends on when the contract was signed.

    Before/during Gears, after Gears or after Gears 2.

    If it was before/during Gears, which I doubt, then I still can’t see how Epic would regret the deal, since they hadn’t even sold a single copy yet and they can still be grateful for all the millions in marketing and dedicated development help, etc.

    If it was after Gears, which is more likely (especially from MS’s point of view), then Epic went into it with their eyes wide open. They could see projections for 360 and PS3 sales and were in a much stronger position to look at their (then) record breaking IP and do what they wanted to do with it.

    If it was after Gears 2, then Pachter is obviously taking utter nonsense, because that was such a relatively short time ago, and not all that much has changed in terms of how many extra copies they could sell on the PS3.

    #13 5 years ago
  14. Gekidami

    “If it was after Gears 2, then Pachter is obviously taking utter nonsense, because that was such a relatively short time ago, and not all that much has changed in terms of how many extra copies they could sell on the PS3.”

    Sometime after Gears 2 there was a PS3 price drop and the Slim came out. PS3 sales pretty much exploded worldwide and it overtook the 360 in nearly ever region other then the US (where sales are starting to get pretty close), i wouldnt say ‘not all that much changed’. Even Pachter makes mention of that by pointing out PS3 numbers.

    #14 5 years ago
  15. Jadeskye

    i wonder if pachter will respond in the comments of this thread to flame mark rein?

    #15 5 years ago
  16. Gekidami

    He’ll probably say at some point that what he said has been taken out of context, which is sort of true based off peoples comments and how they understood his claims.

    #16 5 years ago

    Anyone with a brain could figure out that there was going to be a PS3 price drop. So this suggestion that no-one, or more specifically Epic, could see it coming is a bit silly to say the least.

    Even so, are we now on the assertion that Epic were happy to go exclusive if they were only missing out on 1-2m copies, but now that they’re missing out on 3-4m, they regret it?

    No matter what the increase in sales might be since Gears 2 came out, there was the potential for at least 1m in PS3 sales since the PS3 was first released.

    So if they turned it down during Gears, after Gears or after Gears 2, they still knew what they would be losing in terms of sales and obviously decided to go exclusive anyway.

    I’m sure that Epic don’t regret it. I’m sure that Valve don’t regret not working on PS3, and I’m sure that neither of them would describe themselves as being ‘unable to wait’ to develop for both consoles.

    Like I said, there are benefits to the developer of working single platform, and all of them (developers) are different. Some will be happier on two, some on three, some on one, but to make a ‘catch all’ statement and say that no-one wants to go exclusive any more is clearly wide of the mark.

    #17 5 years ago
  18. Dannybuoy

    Lets grab our flaming torches folks, we got a wrong doer to chase down

    #18 5 years ago
  19. JonFE

    Pachter’s comment sounds logical, but no one (not even the mighty Pachter) can accurately estimate how many copies Gears of War would sell if it was not x360 exclusive.

    You see, I firmly believe that part of GoW retail success is *because* it was exclusive. That allowed Epic to concentrate on specific hardware and play to its strengths, improving their Unreal engine along the way.

    Also, Microsoft used it as a showcase of what the x360 was capable of and threw all of its marketing weight behind it, which certainly didn’t hurt.

    Finally, the game suited the infamous Xbox hardcore demographic, who lapped it up like the original Splinter Cell back in the day.

    All the above contributed to establishing GoW as a successful and valuable new IP, which will probably run its course as a x360 exclusive during this generation. As for the next, only time will tell…

    #19 5 years ago
  20. The Hindle

    Marks best part of Gears 2 was the pay checque at the end, that checque would have been a lot bigger if it was multi plaform. He is lying if he says that dont mean out to him. Gears wont go multi platform as Microsoft cant afford it to as after Halo its thier only ip that does big business.

    Wit a 3rd party exclusive you never truely know if it will stay on one console as its proved with Sony etc.

    #20 5 years ago
  21. Alakratt

    And you really think Epic will admit they regret it?

    #21 5 years ago
  22. Psychotext

    It wouldn’t be the first time a dev has come out and said something like that.

    #22 5 years ago
  23. Artheval_Pe

    They won’t say that they regret it until they are not in a relationship with microsoft anymore.

    #23 5 years ago
  24. Goliath

    So let me get this straight; of all the places Mark Rein could have responded to Michael Pachter’s comments, Neo Gaf, IGN, Gears of War forums, GameTrailers themselves who reached out for comment etc., he chose the forums of! Right.

    #24 5 years ago
  25. Blerk

    Actually from the looks of things he’s been doing the rounds of pretty much every gaming site on the internets.

    #25 5 years ago

    Wow Goliath, you really did get pwned! LOL!

    #26 5 years ago
  27. Goliath

    Yeah. I’ll go post over a Joystiq where there AREN’T attributing anonymous comments in their comments section to the head of develpment studios.

    #27 5 years ago
  28. Johnny Cullen

    Pretty much what Blerk said.

    That said, Mark’s a pretty big fan of VG247 (from what I know anyways).

    So dont be too surprised if you see him comment again. :D

    #28 5 years ago
  29. JonFE

    Apparently getting owned only once is not enough…

    #29 5 years ago
  30. Psychotext

    If JC says that’s Mark Rein, that’s good enough for me.

    #30 5 years ago
  31. Goliath

    Yeah, well I’m not as trusting. Google every article attributed to Mark Rein regarding Pachter’s comments and you get VG247 as the sole source for every article. This I do know, Microsoft DID try to nix the chainsaw melee in the orginal Gears of War, that’s a fact.

    #31 5 years ago


    #32 5 years ago
  33. Blerk

    How do you know that for a fact? Are you Cliff Bleszinski?

    #33 5 years ago
  34. Goliath

    I ask Mr. Cullen to use his journalistic skills to track down one Jeff Bell and ask him because I highly doubt he’ll be commenting in the comments section.

    #34 5 years ago
  35. Hunam

    It’s on the special edition ‘Making of’ that came with Gears 1. Wether it was staged or not I don’t know, but it is the best making of documentary I have ever seen, flat out comedy drama from the get go.

    #35 5 years ago
  36. Psychotext

    Talking of devs posting on boards… there’s a discussion over at GAF which is about Cliff Bleszinski cockblocking some guy in a club. CB has posted in it a couple of times, though apparently him and the girl are just friends. ;)

    #36 5 years ago
  37. Gekidami

    For a moment there i read that as “Cliff Bleszinski cockbiting some guy in a club”.

    #37 5 years ago
  38. Johnny Cullen


    #38 5 years ago
  39. Psychotext

    That’s yet to be confirmed.


    #39 5 years ago
  40. onlineatron

    Cliffy B you salty sea dog

    #40 5 years ago
  41. Goliath

    @ Hunam

    Cliff said it was not true and that it was done to add tension and drama for an MTV special but it was true. On the bonus disc for GOW1 Collector’s Edition they show the actual back & forth with Microsoft and Epic about inclusion of the chainsaw in the final game; including Cliff’s first time meeting with Bill Gates, taking a picture, and the priceless expression on Cliff’s face when Bill imposed a November 2006 release date for Gears of War, an 8 month window at the time. Jeff Bell worked directly for Peter Moore at the time and he can tell you that it is true.

    #41 5 years ago
  42. Artheval_Pe

    @ Johnny Cullen : You do realise that this comment went all over the internet because you wrote “This is indeed Mark Rein – I can confirm that” ?

    I hope we don’t get a press release one of these days from epic games saying “Mark didn’t make that comment” ^^

    @ Goliath : We do know that Mark Rein has been lying about stuff in the past when it was convenient for the company to have him do so. It’s just business, he has to lie when it’s good for the face of the company from time to time.

    I think that most people including the vg247 staff are taking this comment for what it is : the official response of the company, nothing more.

    #42 5 years ago

Comments are now closed on this article.