Forrester Research analyst calls 3D reports “mostly hype”

Friday, 8th January 2010 21:57 GMT By Stephany Nunneley


James McQuivey, Forrester Research analyst and VP, has weighed in on all the 3D tech and news floating about, and has labeled it nothing more than “hype”, citing that not even one million US homes in 2010 will own a 3D capable television.

“If it took 10 years for HD to go from one home to reach more than half the US population, it will take 3D just as long,” he wrote over on (via IndustryGamers). “Which is an easy bet to make. The real trick is figuring out how long we languish in the low-single-digit millions.

“First more 3D content has to be created—that means new (expensive) cameras, new satellite uplink infrastructure for live sporting events, and an entirely new cable infrastructure to consume more bandwidth to deliver Full HD 3D content (where each eye sees a unique 1080p 3D image).

“And if you think consumers are reeling from the effects of a down economy, you don’t want to sit in that meeting where you explain to a fatigued cable network or cable operator that after just completing a massive transition to HD, they now have to go 3DHD. Ouch.”

However, McQuivey feels that “gaming is the ideal environment for 3D—gameheads stare straight at the screen in immersive gameplay for hours”.

“That’s why gaming will lead in 3D,” he concluded.

Earlier today at CES, where loads of 3D tech is floating about, Microsoft’s Aaron Greenberg pointed out that for 3D to become mainstream, certain criteria was required, adding that “3D is great in the theater, but for the living room? I think we’re a long ways away from that.”



  1. blackdreamhunk

    after seeing avtar I’m getting it for my pc

    #1 5 years ago
  2. Neolucifer

    This analyst didnt account for Avatar , and news surrounding sony’s ps3 and tv .

    Avatar’s quality instead of the usual 3d horror crap movies we’ve seen lately (even those had a massive success already) , and the idea that 3d is only a firmware update away for the ps3 is really jumpstarting the trend.

    he also forget how Nvidia’s cards being equipped with googles is not even so weird and new anymore .. a trend that Ati will most likely follow , and be integrated fully into directx .

    Nvidia’s pilots already make it work with a list strong of at all 100 titles .

    Face it , he’s wrong , it’s already out there for more than the meager million he expect for tv .

    #2 5 years ago
  3. Retroid

    Oh, so it’s just a firmware update for TVs too, eh?

    Thought not.

    #3 5 years ago
  4. Neolucifer

    ?? i mentioned for ps3 . 3d tv are mostly for a better experience , not a prerequisite

    #4 5 years ago
  5. Retroid

    It would require a 3D display.

    That’s my point.

    #5 5 years ago
  6. Psychotext

    Neo, without a 3D capable display all the firmware updates in the world wouldn’t make 3D magically appear in your living room.

    Well, unless you want it in ye-olde 3D.

    #6 5 years ago
  7. ww3pl

    Okay, i’ve got a question.
    If 3D TV is not a prerequisite, and Cinemas that are viewin’ Avatar are standard cinemas…
    Theoretically, we can get the same effect of Avatar on standard HD TV, am i right?

    #7 5 years ago
  8. mojo

    u dont need a 3d tv.
    u need a native 120Hz tv.

    3d tv this is not
    this is

    #8 5 years ago
  9. Neolucifer

    exactly as mojo said 3dtv are only for the best and optimal use .

    #9 5 years ago
  10. Psychotext

    100hz/120hz (input & output) capable tv = 3DTV. It’s just a marketing term attached to it.

    Active shutter glasses simply wont work with anything less.

    #10 5 years ago
  11. AHA-Lambda

    Damn I ahven’t even got a 1080p tv yet I’m still at 720p (might be why to me there is not a HUGE difference between bluray and dvd though).

    I’ve heard 3d will be the next big thing for decades now and I’m sick of hearing it. Am I the only one who is just happy with normal consoles and TVs?

    #11 5 years ago

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