MW2: Acti calls “biggest entertainment launch in history,” $310 million day one in US and UK

By Patrick Garratt, Thursday, 12 November 2009 12:48 GMT

modernwarfare213

Activision has claimed that Modern Warfare 2 has achieved the “biggest entertainment launch in history,” with UK and US day one sales totaling $310 million.

“According to internal Activision estimates,” the game sold approximately 4.7 million units in the US and UK in 24 hours of launching.

Mike Griffith, Acti head: “The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”

PR after the break.

Call of Duty(R): Modern Warfare(R) 2 Shatters Opening Day Sales Records With Approximately $310 Million in North America and United Kingdom Alone
Most Anticipated Game of the Year Becomes Biggest Entertainment Launch in History

SANTA MONICA, Calif., Nov 12, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Infinity Ward’s much-anticipated Call of Duty(R):Modern Warfare(R) 2 has become the biggest launch in history across all forms of entertainment with estimated sell-through sales of $310 million in North America and the United Kingdom alone in the first 24 hours, according to internal Activision estimates.

Modern Warfare 2 was released on Tuesday, November 10th, to worldwide fanfare across the globe, including over 10,000 retail outlets in the U.S. alone which held midnight openings to meet consumer demand. In its first day, the blockbuster title sold through approximately 4.7 million copies in just North America and the United Kingdom, according to internal Activision estimates.

“The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium,” said Mike Griffith, CEO, Activision Publishing, Inc. “The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”

Modern Warfare 2 picks up following the historic events of Call of Duty(R) 4: Modern Warfare(R), the blockbuster title that remains the top selling first person action game in history. Modern Warfare 2 is rated “M” (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information about the game, visit www.modernwarfare2.com.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Infinity Ward

Mike Griffith

  • Mike Griffith quits Activision

    Activision’s confirmed that CEO and president Mike Griffith has resigned, effective from April 23.

  • Report - Activision restructures senior management, forms new units

    Activision has quietly restructured its senior management and divided itself into four units without informing investors or the public, according to an LA Times report. CEO Mike Griffith has also been promoted to vice chairman, which will have him serving as advisor to Bobby Kotick.

Modern Warfare 2

  • Modern Warfare 3 Content Collection #1 hits PC May 8

    Modern Warfare 3 will finally arrive on PC next month via the first Content Collection. It includes four multiplayer maps, two Spec Ops missions, and basically all the content which hit Xbox 360 in January and March. The Content collection landed for PS3 players in April and those who play it on PC can expect […]

  • Judge rules against EA's request to dismiss Activision claims, suit goes to trial

    California Superior Court Judge Elihu Berle has dismissed EA’s request to dispel Activision’s $400-million contract-interference claim that the company underhandedly appropriated Infinity Ward heads Jason West and Vince Zampella while still under contract with the publisher.