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Story by Patrick Garratt

Thu, Nov 12, 2009 | 12:48 GMT

MW2: Acti calls “biggest entertainment launch in history,” $310 million day one in US and UK

Activision has claimed that Modern Warfare 2 has achieved the “biggest entertainment launch in history,” with UK and US day one sales totaling $310 million.

“According to internal Activision estimates,” the game sold approximately 4.7 million units in the US and UK in 24 hours of launching.

Mike Griffith, Acti head: “The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”

PR after the break.

Call of Duty(R): Modern Warfare(R) 2 Shatters Opening Day Sales Records With Approximately $310 Million in North America and United Kingdom Alone
Most Anticipated Game of the Year Becomes Biggest Entertainment Launch in History

SANTA MONICA, Calif., Nov 12, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Infinity Ward’s much-anticipated Call of Duty(R):Modern Warfare(R) 2 has become the biggest launch in history across all forms of entertainment with estimated sell-through sales of $310 million in North America and the United Kingdom alone in the first 24 hours, according to internal Activision estimates.

Modern Warfare 2 was released on Tuesday, November 10th, to worldwide fanfare across the globe, including over 10,000 retail outlets in the U.S. alone which held midnight openings to meet consumer demand. In its first day, the blockbuster title sold through approximately 4.7 million copies in just North America and the United Kingdom, according to internal Activision estimates.

“The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium,” said Mike Griffith, CEO, Activision Publishing, Inc. “The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”

Modern Warfare 2 picks up following the historic events of Call of Duty(R) 4: Modern Warfare(R), the blockbuster title that remains the top selling first person action game in history. Modern Warfare 2 is rated “M” (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information about the game, visit www.modernwarfare2.com.