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Sony UK: PS3 sales are past our “expectations”

Monday, 7th September 2009 22:51 GMT By Johnny Cullen

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The huge spike in sales of the PlayStation 3 that was confirmed to VG247 today by Chart-Track was beyond the “expectations” of SCE UK. That is according to sales director of Sony UK Mark Howsen.

“The first week’s Chart-Track numbers for sales of the new PlayStation 3 were ahead of our expectations, so we were extremely pleased.”

Speaking to GI on the 1,000% increase in sales in the UK of the console, he said “A new price point and a new machine has proven a significant catalyst to help consumers make the move onto PS3.”

“Our new advertising campaign, The Game Is Just The Start, is also demystifying the value proposition.

This ongoing campaign and the addition of some great exclusive and new IPs – Uncharted: Among Thieves, EyePet, Heavy Rain – and services [such as] PlayStation Video Store, will hopefully provide even more trigger points to drive future purchases of PlayStation 3.”

More through here.

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17 Comments

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  1. Syrok

    Now they just need to fix everything they broke with 3.0. :)

    #1 5 years ago
  2. Psychotext

    Firmware 3.0 complaints were beyond their expectations too. :D

    #2 5 years ago
  3. spikeymike

    Luckily I have held back from updating to 3.0, so I still have a lovely looking XMB.

    If I bought the new PS3 based on the ad that mentions the BBC iPlayer, I’d be asking for my money back from Sony for false advertising, as the iPlayer on the PS3 is ****.

    #3 5 years ago
  4. JonFE

    For some reason I think that their decision to introduce a lower price along with a new form PS3 was a really clever one.

    It repositions them on the market in a more significant way: “Here’s our new proposition at an attractive price”, cutting them clean of the mistakes of the past and the expensive image of the original PS3.

    #4 5 years ago
  5. rrod360lol

    “If I bought the new PS3 based on the ad that mentions the BBC iPlayer, I’d be asking for my money back from Sony for false advertising, as the iPlayer on the PS3 is ****”

    I don’t know where people get this from, have you got a shit wireless network or sommat ?

    Been using iplayer on the ps3 for months from the browser and it was fine and it’s better now from the xmb. You didn’t hear this from me, right, but apparently they’re doubling the quality of the ps3 stream in the next couple of weeks too…

    #5 5 years ago
  6. Psychotext

    Depends on what you’ve used. It’s shit compared to the iPlayer system used by Virgin Media for instance.

    #6 5 years ago
  7. rrod360lol

    “shit” in what way ? Mine plays fine on a 32 inch screen and never drops frames…

    #7 5 years ago
  8. Psychotext

    The quality is considerably lower, and the interface isn’t nearly as good.

    #8 5 years ago
  9. spikeymike

    rrod360lol – Last night I watched over 3 hours of continuous streaming of HD programmes on the iPlayer on my PC. Full-screen, full frame rate – and not a single pause to reload. My PS3 is wired to the same router, and cannot play official iPlayer streams at more than a few frames a second. Granted, they’ve made the picture quality much better recently, but the frame rate has suffered accordingly. It used to be a lot better when they didn’t force the PS3 to use fullscreen Flash, and we could zoom in on the video.

    If I use ps3iplayer.com, the frame rate is much better, but still nowhere as good as the PC, and the HD streams on there play fine for a couple of seconds until the PS3 fills its memory and has a spazzy fit for the next few minutes.

    #9 5 years ago
  10. rrod360lol

    As I said earlier, they’re doubling the bandwidth on the official ps3 stream in the coming weeks…

    #10 5 years ago
  11. Psychotext

    That’s super… but it doesn’t really change peoples impressions of how it is now. :D

    #11 5 years ago
  12. rrod360lol

    “change annally retentive people with framecounting software’s impressions of it”

    As I said, I’m happy with it and watch all my telly through it these days.

    #12 5 years ago
  13. Psychotext

    I’m happy for you. I really am. :)

    #13 5 years ago
  14. spikeymike

    I thought the problem was the PS3′s memory usage, not the bandwidth. Before the BBC changed the site recently, I was happy enough watching iPlayer on my PS3, zooming in on the video and getting a very good picture and framerate. Now the PS3 has to render fullscreen images, rather than upscaling smaller images, and the performance has dropped massively.

    Anally retentive, my arse! Haha. Do you see what I did there?

    You’re the one with the red ring ;)

    #14 5 years ago
  15. DaMan

    N4G already celebrating victory: http://www.n4g.com/News-390740.aspx

    #15 5 years ago
  16. Blerk

    They’re calling a win based on a single week of sales? :-D

    #16 5 years ago
  17. Johnny Cullen

    What do you expect Blerk?

    Its N4G ;D

    #17 5 years ago