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Why’d the PS3 Slim ditch the Spider-Man font? Kaz Hirai explains

Monday, 24th August 2009 21:11 GMT By Nathan Grayson

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To many, the PS3′s Spider-Man font was like that gaudy tattoo you regret getting in college; sure, it was kinda cool at one point, but you were young and foolish, and Batman is way cooler than Spider-Man.

Fortunately, while you’re covering your left shoulder in shame, Sony’s starting anew. That is to say, the PS3 Slim is Spider-Man-logo-free. So, what happened to it? Kaz Hirai explained in an interview with Times Online.

“We wanted to make sure that we set a new direction for the PS3. The PS logo with the capital P and small S has always been our logo, has always been synonymous with video games and I wanted to reset the thinking. Also internally I wanted to send the message internally that we are resetting the thinking, going back to our roots,” he said.

“What better way to do it than by resetting the logo? That puts the entire organisation on its toes. On a practical level, when you have PlayStation 3 spelt out, the aspect ratio was such that if you wanted it on a billboard it became tiny. It didn’t work in terms of visibility.”

So there you have it. Sorry Spidey, them’s the breaks.

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9 Comments

  1. DarkElfa

    IOW, they realized using the Spidey font was close to the gayest thing ever and ditched it finally.

    #1 5 years ago
  2. theevilaires

    Fuck u Kaz

    #2 5 years ago
  3. FeaturePreacher

    Hopefully this retreat to the roots means no more useless crap added through firmware like redundant photo viewers, the release of the ad hoc party to western territories, and actually listening to what the western audience wants in firmware upgrades such as ps3 game upscaling and custom soundtrax for all games. But I really think this is just some tripe he thought up at the time just to give the Times Online an answer.

    #3 5 years ago
  4. SunKing

    I’ve never stopped hating the PS3 Spider-Man font; I’m glad someone came to their senses.

    #4 5 years ago
  5. theevilaires

    spidey font was great stfu

    #5 5 years ago
  6. Madeira

    Obviously it isn’t, they’re ditching it.

    #6 5 years ago
  7. Razor

    It did have that “next gen” feel to it when Sony showed it at E3 in ’06, but when it arrived it looked too hardcore and intimidating.

    #7 5 years ago
  8. FireFly

    Am I the only one that actually likes the font?

    #8 5 years ago
  9. Cort

    Nope. I like the spidey font a lot.

    #9 5 years ago

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