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343 Industries takes control of Halo brand

Thursday, 23rd July 2009 11:28 GMT By Patrick Garratt

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Microsoft’s formed a division named 343 Industries to take control of the entire Halo brand, according to the LA Times.

Ex-Bungie man Frank O’Connor’s heading it up.

“If you look at how George Lucas held on to Star Wars, not just to make money from action figures but to control the direction the universe went in, you can see why we think it’s pretty vital,” said O’Connor

“Luckily, Microsoft has the resources to enable us to do that.”

That link? Hit it. Then this one.

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5 Comments

  1. Psychotext

    “If you look at how George Lucas held on to Star Wars…”

    Oh god. :(

    #1 5 years ago
  2. deftangel

    It’s great to see Frankie heading it up though. He’s a Bungie alumini and a perfectly safe pair of hands.

    Rather rapid rise to studio head as well when you think about it. He joined about a year or so maybe more before Halo 2 and did the Bungie weekly update for a long while….

    #2 5 years ago
  3. OrphanageExplosion

    Perfect credentials for running the studio then!

    #3 5 years ago
  4. joshua nash

    my take on what frank said is that MS is trying to prevent the halo series turning into shit like what happened with star wars and the prequel movies, but i could be wrong, the only thing i hope for is that this means we will get more master chief

    #4 5 years ago
  5. Razor

    They’re trying to build up thier internal studios, like Sony, but it just seems less fluid than Sony’s efforts.

    #5 5 years ago

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