Tretton hopes fiscal 2009 is better for PS3 than 2008

Thursday, 9th July 2009 18:47 GMT By Stephany Nunneley


Sony’s Jack Tretton has said that he hopes sales of PS3 are better in fiscal 2009 and 2010 compared to fiscal 2008.

“Hopefully last year is as bad as it gets,” he told Fast Company. “I think all indicators are that 2009 is going better than 2008. In 2008, we had a 38 percent increase in sales and we hit our ten million units worldwide goal for PS3 sales… At the worst possible time, if you’re hitting numbers and delivering success… my hope is that as our production efficiencies improve and more great games come to market, the horizon has got to be better for 2009 and 2010.

“It’s like being out there in a storm – it does cause you to question your conviction, and tie yourself to the mast and weather the storm. We have hit a very challenging period of trying to sell future technology, a high-end device, but is on the high-end retail pricing spectrum, at a time when people’s disposable income is limited. But I think the fact we were successful in that says people are getting the message, that you get tremendous value when you buy a PlayStation product.

“Yes, there are cheaper machines out there, but not ones that deliver the degree of value for the money that ours does.”

Via CVG.



  1. Razor

    A dazzling smile…

    #1 6 years ago

    A storm you say?

    #2 6 years ago
  3. anasui

    the disposable income was definitely not limited back in 2006. Try again, Tretton

    #3 6 years ago
  4. David

    price cut :P and your sales will be better ^.~

    #4 6 years ago
  5. Seraphemz

    I want a ferrari to be cheaper so I can afford it…

    #5 6 years ago
  6. Phoenixblight

    Screw the ferrari, I want an Ashtin Martin for 40K

    #6 6 years ago
  7. Seraphemz


    #7 6 years ago
  8. Dean

    He didn’t mention the 10-year plan! This must be a fake interview!

    #8 6 years ago
  9. reask

    In all fairness to Sony PS3 is holding its own at the moment.
    Price cut would really hurt MS at the moment.
    I mean 169 Euro in Argos for 360 is dirt cheap.

    #9 6 years ago

    @ Pheonix

    You could probably pick up a Ferrari 360 for around £40k.

    2nd hand though…

    #10 6 years ago
  11. Psychotext

    A storm… that’s smaller than a tsunami right?

    “PlayStation 3, you will see, will be far and away the winner when you look at it by March ’08. They really, really will … It’s something that is going to be a slow burner, and suddenly it’s like a tsunami; it will just overtake you.”

    #11 6 years ago
  12. DaMan

    Dean is right. wtf, I don’t recognize Jacko. What about the 10 years plan?

    #12 6 years ago
  13. Michael O'Connor

    Didn’t he say this very same thing back in 2007?

    #13 6 years ago
  14. JonFE


    That is a great quote, though you may want to mention it originates from a David Reeves interview to :)

    /supreme google powers

    #14 6 years ago
  15. Psychotext

    No need, you just did. :)

    #15 6 years ago
  16. JonFE

    Oops, I guess you’re right :D

    Night-y-night ;)

    #16 6 years ago
  17. theevilaires

    so psycho is quoting other people who have nothing really to do with the article eh…low blow psycho. now what if i started quoting people in M$ past…just remember when you get the RROD again (and you will eventually) “THINGS BREAK” :P

    #17 6 years ago
  18. Robo_1

    Isn’t this where shatner parachutes in and tells us all about Psycho’s hidden agenda ;)

    #18 6 years ago

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