Tretton: “People don’t respect confidentiality in this industry”

Friday, 12th June 2009 14:38 GMT By Patrick Garratt


Sony boss Jack Tretton’s had a bit of a boohoo to CNBC about the fact his E3 press conference got spunked all over the internet before he got anywhere near the LA stage.

“People don’t respect confidentiality in this industry,” says Jack Tretton, president and CEO of Sony Computer Entertainment of America. “It’s tough enough to keep a secret within your own company, much less when you speak to third parties.”

He added: “This is an industry that has trouble focusing on today,” he says “We want to constantly talk about tomorrow.… You have to prepare for people to know things in advance. The frustrating thing is they only know a part of the story and that opens up a lot of conjecture and misinformation that ultimately waters down the reality when you roll it out.”

Full thing through there.



  1. Freek

    Wasn’t the first thing that got leaked the Qore episode, wich came from inside Sony?

    Sure, the rumorus had been flying for weeks, but those were just that: rumours, no concrete details. Sony messed that up themselfs.

    #1 6 years ago
  2. pleasant_cabbage

    And it’s not as if Sony haven’t relied on speculation on tomorrow to gather interest (gtpsp, home)…

    #2 6 years ago
  3. Psychotext

    There’s a lot to be learned from Apple.

    #3 6 years ago
  4. Seraphemz

    Actually he might be talking about playstationlifestyle leaking the Trico footage.

    #4 6 years ago
  5. deftangel

    Regardless the Qore thing kind of invalidates any gripes he might at this point, intentional or not.

    #5 6 years ago
  6. Shatner

    He’s correct. People don’t respect confidentiality at all.

    You can’t blame “Sony” the company for a leak. It *had* to have been leaked by a human being. There’s no way in hell that someone with access to that information from within Sony wouldn’t be under an non disclosure agreement.

    Same for stuff like Duke Nukem footage and work being shown now. Those idividuals don’t own that work. It belongs to the holding company. That’s how it is. The owrk you produce for your employer is theirs, not yours. As such, those individuals have no right to publish it without authorisation.

    Yes, to eager news-hungry gamers it’s all very exciting. But the fact remains that people are breaking contracts they’ve agreed to for the sake of 24 hours of internet glory.

    If you’re under confidentiality contract (which most people will be in the games industry) then you should respect it. That’s what it means to be professional. And, I can assure you, you may be the best whizz-bang person at what you do in the indsutry. But if you can’t be trusted not to leak information then nobody is going to touch you with a barge pole.

    #6 6 years ago
  7. polygem

    those ´leaks´ are marketing instruments…nothing more nothing less…sony is quite good at it…this statement is a solid proof of it…

    #7 6 years ago
  8. Komond_Deckard

    Yeah, it’s a pity these things happens. They spoil most of the news coming to E3, and surprises like The Last Guardian.

    #8 6 years ago
  9. Seraphemz

    If Psp Go and the Trico footage hadn’t been leaked… I think those ‘Who won E3′ articles would have been different.

    #9 6 years ago
  10. Johnny Cullen

    “Actually he might be talking about playstationlifestyle leaking the Trico footage.”

    I’d like to think he did, but it was mostly for the PSP Go! Although, Shuhei Yoshida said how dissapointed he was the trailer leaked.

    #10 6 years ago

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