Bach on Blu Ray for 360: “We have no plans in that space”

Friday, 9 January 2009 09:19 GMT By Mike


In an interview with techflash, Robbie Bach, president of Microsoft’s Entertainment & Devices Division, said that due to cost and compatibility, said that the Redwood giant has “no plans” to embrace Sony high def format, Blu Ray.

“It’s not a feature we get a ton of requests for. We really don’t,” began Bach.

“When you ask people the list of things they want to see us spending time creating in Xbox, Blu-ray is way, way down on the list.

“The second thing is, from a technical perspective, it doesn’t help us in the core of what Xbox does, which is in gaming. We can’t have publishers produce games on Blu-ray disc. Because then they won’t play on the 28 million Xboxes we’ve already shipped. So it doesn’t help us in the core gaming space,” he went on.

“The third thing, and this maps to all three of those, is that it costs a lot of money. And so the scenario is, OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.”

Bach added that MS has it’s own high definition movie content to shift:

“I have an even better way for you to get high-definition content straight to your TV, between the combination of what we’re doing with Netflix, what we’re doing with (video on demand), we have a great Xbox Live solution. In a way it’s a little bit of a technology looking for an answer. We just have no plans in that space.”

Full interview through the link.

By Mike Bowden