Ubi to spend £4 million on Christmas Wii and DS ads

By Patrick Garratt, Wednesday, 12 November 2008 14:56 GMT

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Ubisoft will spend £4 million on Christmas ads for Wii and DS products in the UK, Brand Republic reports.

“From now until Christmas we are targeting various different demographics. We are putting a sizeable chunk into TV ads given the current economic climate,” said Ubi UK marketing boss, Jon Rosenblatt.

More through there.

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