Ubi to spend £4 million on Christmas Wii and DS ads

Wednesday, 12 November 2008 14:56 GMT By Patrick Garratt


Ubisoft will spend £4 million on Christmas ads for Wii and DS products in the UK, Brand Republic reports.

“From now until Christmas we are targeting various different demographics. We are putting a sizeable chunk into TV ads given the current economic climate,” said Ubi UK marketing boss, Jon Rosenblatt.

More through there.