Blizzard COO: We’re not milking StarCraft 2

Wednesday, 12th November 2008 18:12 GMT By Patrick Garratt


Speaking to Videogamer in London today ahead of the launch of Wrath of the Lich King tonight, Blizzard COO Paul Sams categorially denied the firm was looking to exploit StarCraft II will it’s three-pronged release strategy.

“The fact of the matter is, it’s absolutely, positively untrue about us trying to stretch it out and milk it,” he said.

“People think that it was a monetary driven decision. I can absolutely, positively tell you, with 100 percent certainty, that that was not part of the conversation.

“I guarantee it. I give my word. There was never, ever a conversation where we said, ‘let’s do this because we’re going to make more money’. I guarantee it. As a matter of fact the sole reason we did it was because we thought it was going to be a better experience. Anybody that says otherwise is not correct. It is absolutely not what we did it for.”

Clear enough? More through there.



  1. airdom

    suuuure, im still not sold on what they are saying….its now ACTI-bliz for gods sake, and god know that ACTIVISION is pretty much the kings of milking poor suckas for their money. and of course Activision has had an effect on Blizzard’s decision of releasing the game in 3 parts. they know its is going to be huge, and activision know what kind of money potential this has for them. you can bet your ass Kotick looked into this to maximize the profits..the greedy bastard!

    #1 6 years ago
  2. absolutezero

    I bet all the money in the World that even though the three pronged release has been slightly explained through the comparison to expansion packs there will still be multiple expansion packs released for it.

    #2 6 years ago
  3. MesserWolf

    In Blizzard we trust . :D

    #3 6 years ago
  4. Hunam

    What I find interesting is that this is the second and probably not last time they will have to make this statement.

    Seems like Blizzard are losing touch with their fans.

    #4 6 years ago

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