According to this Edge piece, DICE marketing boss Martin Frain is estimating big sales for upcoming first-person action game, Mirror’s Edge.
“I would look for world-wide sales of over 3 million, on three platforms as a conservative number,” he said. “I think it has the potential to do a lot more than that.”
The title’s unique style is pushing the project to such lofty levels, said the exec.
“We’re being helped immensely, just by the look of the game,” he said. “You look at a screenshot of Mirror’s Edge, and you know what it is.”
More through the link. The game’s out in November.