Analysts: Microsoft’s efforts “disastrous”

Friday, 6th June 2008 20:14 GMT By Mike

A panel of analysts at the Nordic Game 2008 pulled no punches and labelled Microsoft’s attempts to break into the casual market as “disastrous”, Eurogamer reports.

David Cole from DFC Intelligence together with Nick Parker, who runs Parker Consulting, and an analyst from Screen Digest were all united in their condemnation of Microsoft predicting that 2008 will be a struggle for the Redmond firm.

“The trouble with Xbox 360 is it hasn’t managed to shake off this urban, irreverent adult male feel; so it hasn’t gained traction in the more casual gaming markets of mainland Europe such as France, Spain and Italy, where it’s stalled,” said Parker who rather tellingly used to work for Sony.

“And there are already rumours of Xbox 360 being delisted from certain retailers.”

Loads more diatribe from the experts through the link.

By Mike Bowden



  1. Tonka

    What delisted from certain retailers. Like “Womens Home Shopping Catalogue” and some such?

    #1 7 years ago

    O RLY!?

    And is the Wii just a fad too??

    #2 7 years ago
  3. mortiferus

    Fuck Casual gaming!!! Let the lesser minds, the competitive challenged souls and the 9- to-5 ham and eggers have their Wii’s.

    Sony and MS need to do is concentrate on real gamers, you know the ones who buy more than a game a month, the men and women who spend more time and money on their consoles and game extras. The ones who’s pre-ordering rabidness brings down (MGS4) and ythe over 1 million who play nightly on Xbox live!

    Fuck casual gamers! They will not grow the industry, the whole point of “Casual Gamers” is to play a pick up and go game once in a blue moon. How much benefit are the sales numbers to nintendo, look at the Wii’s game & peripheral attach rate and general software portfolio of re-hashed IP’s.

    Flame on Wii-ners! I dont care!

    #3 7 years ago

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