Online gaming will turn Atari around, says Gardner

Monday, 3 March 2008 15:14 GMT By Patrick Garratt

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According to this, new boss David Gardner has said online gaming is key to Atari’s rebirth.

“The business and the industry is moving online on a global basis,” he said. “It’s moving at different speeds in different countries, but it’s pretty clear to me that the whole way that people are going to want to buy their games, play their games, interface with their games is network-centric. That’s where we need to get a lot smarter, a lot quicker, and use this famous brand.”

Gardner, formally of EA, also outlined some of his vision for Atari’s new brand of online gaming and content delivery.

“For me, the future is in creating very high quality games that are using technology with games playing on a server, not worrying about configurations and all those performance issues,” he said. “All that stuff should be seamless like a phone service – you pick up the phone and you get a dial tone and that’s it. You should be able to go to the computer and get some game time.”

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