Treyarch community manager Josh Olin has said the games industry's biggest challenge is the culture of "negative" gamers.
Speaking to NowGamer, Olin highlighted the risk of innovation in gaming culture.
"Too many developers who try new things are getting burned by “pundits” and angry entitled fans who look to be contrarian, sometimes simply for the sake of being contrarian," he said.
"The only thing this attitude aims to achieve is stunt that creativity and innovation even further, which is something that no rational gamer looking to be entertained would want to do."
Olin said the "social culture" of gaming is moving in a "negative direction".
"More and more gamers seem to forget what this industry is all about. It’s a creative industry – the most creative form of entertainment in existence," he added.