Take-Two looks at GTA 5 and Mafia 3 as two different games and won't compare the two, ever.
During an earnings call following last night's Take-Two financial report, CEO Strauss Zelnick dismissed any attempt at comparing Mafia 3 to Rockstar's iconic GTA series.
"Mafia 3 is a completely different experience. I wouldn't compare it to anything else out there. The reveal [at Gamescom] was great, but it stands alone."
Zelnick added that Rockstar and Hangar 13 (Mafia 3 developers) do not share technology and described 2K and Rockstar as "two distinct labels".
"We don't use any other game in the same sentence as Grand Theft Auto. It is the industry's standard-bearer. It's not up for comparison," added Zelnick.
In addition, Take-Two narrowed down a release window for Mafia 3. The company expects it to ship during its fiscal year 2017. Which means it will not ship earlier than April 2016.