Speaking to VG247 at Games Convention last week, SCEE president David Reeves said that Sony's announcement-heavy presentation at the show on Wednesday was thanks to only moving on service and product confirmations in Europe when "everything's ironed out" on a global level.
"Well, I think that was the point," said the exec when asked of the significance of making global product announcements in Europe.
"People say, 'Well, why do we always get things last? Why can't we say things?' Well, I've said this many times before: sometimes it's an advantage to be last in Europe, you know, when everything's ironed out.
"This time, we do have things to say in the European [market]. We have the music service, and we're doing great things on SingStar and there's more to come. These are global announcements.
"They recognize that the show's in Europe, whether it's in Leipzig, Cologne or London: we can do the announcements wherever. So they said to us in Tokyo, 'Do you want to do it here?' And we said, 'Yeah, we'd love to do it here.'"
Reeves led a sparkling presentation at Games Convention, during which Sony announced a 160Gb PS3 SKU, the PSP-3000, made the first showing of playable footage of Quantic's Heavy Rain, announced the next SingStar and more.
For our live blog of the conference, hit this.