If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Insomniac: "Core audience isn’t really expanding much," industry needs to broaden the audience

Insomniac Games CCO Brian Hastings believes social games face lees problems than core titles, especially when it comes to financing. Therefore, the market has to expand in order to survive.

Speaking with CasualGaming, Hastings talked about the studio's social development division, Insomniac Click.

“I’m not in the doom-and-gloom camp in terms of the health of the console market, but I do think it’s becoming increasingly challenging in that space,” he said. “It’s getting to the point where only the very best triple-A console games are profitable.

“That core audience isn’t really expanding much and the total dollars each core gamer spends isn’t going up, so as triple-A budgets inflate, each developer has to steal players away from other games in order to simply keep their revenues above their costs,” he said. “The only long term viable solution for all parties would be to expand the audience.

“So I don’t think that every console developer needs to join the social and mobile markets to survive, but as an industry we do need to broaden our audience in order to have more companies survive in general.

“You still have to compete with the other top teams in the industry. They're not giving away free money in the social and mobile space.”

Hastings hopes that a year out, Insomniac Click will have a game that helps blur the line between the console and social gaming audience.

You're not signed in!

Create your ReedPop ID & unlock community features and much, much more!

Create account
About the Author
Stephany Nunneley-Jackson avatar

Stephany Nunneley-Jackson

News Editor

Stephany is VG247’s News Editor. With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

Explore our store
VG247 Merch