Capcom is looking to attract a younger audience to Street Fighter 5 by making it more accessible. That goes for gameplay as well as general brand recognition.
The upcoming Street Fighter 5's gameplay will be more accessible, to make the game approachable by younger players. According to Capcom brand manager Brian Ayers, this starts with having only one release.
"You won’t get Super Street Fighter 5 or Ultra Street Fighter 5. It will just be that core release," he told MCV. "Which will hopefully make it more accessible so people aren't questioning which version they have to buy."
"The ambitions with Street Fighter V were to make the game approachable and accessible again, but also to make everything with the characters feel a lot more individual and bring out more chances for people to find the right competitor that suits them," he aded.
Ayers also reiterated that Capcom will be looking to expand the game's eSports audience as well, and called it "relativity underground" compared to giants like Dota 2 and League of Legends.
"You might be younger and not have as much money, but might be time-rich, so to speak. It’ll be really interesting to see how that performs," Ayers said about the game offering the option to unlock all future DLC just by playing it.
Street Fighter 5 is out on PC and PlayStation 4, February 16.