Nintendo's confirmed a March 27 launch of 3DS in the US for $249.99 and a March 25 release in Europe. Retailers at the European event were told by Nintendo the system would cost between £219 and £229.
No price was confirmed during the presentation for Europe by Nintendo, but HMV's mentioned on Twitter a £229 price for the basic console.
Both Play.com and ShopTo are now asking £220 for the machine.
There are reports of 3DS costing €250 in mainland Europe.
Eurogamer's reporting that games are to cost £40 at launch from GAME.
The system was previously confirmed for a February 26 release in Japan.
More than 30 games were confirmed the 3DS's "launch window" in both the US and Europe, as fully detailed here.