Take-Two CEO on VR, “there’s no market for a $2000 device that requires a dedicated room”

By Sherif Saed
2 June 2016 13:03 GMT

Take-Two CEO has once again spoken out against the cost of current virtual reality devices.


Take-Two CEO on VR, “there’s no market for a $2000 device that requires a dedicated room”

Strauss Zelnick, the CEO for Rockstar and 2K parent company Take-Two has once again made comments about what he believes is impeding the proliferation of VR.

“It’s way too expensive right now,” Zelnick told attendees at the Cowen and Company Technology, Media & Telecom Conference, as reported by Gamespot.

“There is no market for a $2000 entertainment device that requires you to dedicate a room to the activity.

“I don’t know what people could be thinking. Maybe some of the people in this room have a room to dedicate to an entertainment activity, but back here in the real world? That’s not what we have in America.”

“We have like $300 to spend on an entertainment device and we do not have a dedicated room,” he elaborated.

“We don’t have something where you stand in a big open space and hold two controllers with something on your head–and not crash into the coffee table. We don’t have that.”

With that said, Zelnick said he’s not “unexcited” about virtual reality itself, but that there are “impediments”, and it all “remains to be seen.”

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