DOOM 4 to avoid RAGE’s marketing errors, id boss hopes

By Brenna Hillier
7 August 2012 04:10 GMT

DOOM 4 information will probably be drip-fed to the public, according to id creative director Tim Willits.

Speaking to The PA Report, Willits said id made mistakes with how it presented RAGE, and hopes to avoid them with DOOM 4’s reveal.

“One thing we did learn with Rage, one of the thing that changed was going from no publisher to working with EA to working with Bethesda, we learned that we showed stuff too damn early,” he said.

“I’ve said in some talks I was so worried that people would not understand the vehicle-based combat so I talked about it first. We knew we were doing first-person, we’re id! Of course we’re doing first-person! But [the early talk of vehicles] skewed everyone’s ideas so much we had to play catch up.”

The developer said this time, when id has something to show it’ll do so with “a plan”. Willits hopes to take advantage of Bethesda’s marketing approach; “everyone knew” the BGS team had a new Elder Scrolls game in the works, but the release of information was very carefully timed to take advantage of major gaming events.

“And it was perfect. So hopefully we can do that again,” he concluded.

Willits likened id’s secrecy to that of Valve’s.

“You know, everyone knows that Valve is working on Half-Life 3, and I think it’s fine. It will be cool when people see it, and they’ll be excited,” he said.

During Quakecon 2012, id tech guru John Carmack revealed the majority of the developer’s staff have started working on DOOM 4. Platforms and release window information have not been revealed.

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