Gaikai announces content deal with Machinima

By Johnny Cullen, Wednesday, 6 June 2012 22:27 GMT

Gaikai’s announced it will host content on the service from YouTube games channel Machinima.

“Our content keeps our fans highly engaged and active with their favorite games, and has increasingly expanded to original series,” said EVP Strategy and Business Development at Machinima, Sanjay Sharma.

Gaikai EVP Robert Stevenson added: “We’re greatly expanding the value of what Gaikai offers gamers and our platform partners by collaborating with Machinima to provide award-winning video content that dramatically enriches the end-user experience.

“Machinima has quickly grown into the world’s most popular video entertainment network for gamers by creating exceptional programming, which can be integrated seamlessly using the Gaikai cloud service.”

Machinima has an audience of 168 million viewers worldwide with 1.61 billion videos watch in April this year. The network will be coming to Xbox Live later this year, as announced on Monday at the Microsoft press conference.

Via GI International.

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