“We’re driving towards a date, but we’re not announcing a date yet because [we] want to make sure that these services can last a decade. It is definitely tied to the beta test feedback that’s ongoing and so far, so good. You’ve got to have a great launch and as more and more user feedback comes in we make those polishing decisions on what we’re going to get right and nail. The other thing is, the technology of standing these things up and then getting all the server farms to work together, talk to one another, store character records… it’s extraordinarily complex and so we want a very stable experience. We don’t want to happen to us what happened to WoW and a couple of other services where in the first week there were queues trying to get on to the servers, the entire service crashed. So we need to nail and make sure that it’s up 24/7 and it’s high quality. We’re totally focused on quality, so whatever the beta test tells us is what will be the determining variable on when we will hit.” – EA labels boss Frank Gibeau to CVG.