Microsoft has agreed a deal with Chevrolet which will see its new Volt electric car featured in Kinect Joyride.
The deal was unveiled at the 2010 Cannes Lions International Advertising Festival, and means users will see a video advertisement for the brand on the Xbox Live dashboard and also on Xbox.com.
Any gamers who watch the advert will then unlock the Chevrolet Volt for use in Kinect Joy Ride.
“Kinect allows us to bring the excitement of the showroom to the living rooms of our customers. It’s a way for us to replicate the experience of physically engaging with a product that is essential to the customer’s purchasing decision,” said American Chevrolet bigwig, Jim Campbell.
Kinect is released in November this year.