EEDAR: New IP up 106% since 2007

By Johnny Cullen, Wednesday, 20 January 2010 14:56 GMT

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EEDAR analyst Jessie Divnich has revealed in a note to IndustyGamers that the introduction of new intellectual properties has increased by 106% since 2007.

Between 16 percent and 22 percent of new IPs were brought into force between the three year period of 2006 and 2009, with 126 new properties introduced last year compared to 61 percent in 2007 – which is where the 106 percent increase comes in.

“Beginning in 2006, gamers started to complain about the lack of fresh, new properties in the video game space and professionals began to forecast an industry slump if publishers didn’t focus on creating new brands to support future growth,” said Divnich.

“Publishers listened and promised consumers that new games were around the corner. And guess what? They kept their promise!”

Divnich also stated that, in a non-revenue way, only seven out of the 126 IP launches from last year would be considered a “blockbuster” with the term only considered for one particular new IP released in 2008: Media Molecule’s LittleBigPlanet.

“Of the 126 new properties that launched in 2009 on the home consoles, only 7 reached “hit” status. Furthermore, of the 7 that succeeded, it will still take a sequel before the brand can grow to blockbuster status. (I understand “hit” and “blockbuster” status are subjective terms, but in my world, blockbuster > hit.)

“Additionally, if you want to remove “sales” as determination of quality, of the 9 retail games released in 2009 that received an aggregate review score of 90 or higher, none were considered new intellectual properties. And 2008 had only one: LittleBigPlanet.”

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