EA Montreal shifting its focus to “action titles and HD-quality products”

By Stephany Nunneley, Tuesday, 24 November 2009 17:36 GMT

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EA Montreal’s general manager, Alain Tascan, has told Edge that its to start focusing more HD consoles titles and “fewer and bigger things”, citing Army of Two: The 40th Day as an example.

This means fewer Wii games, and a shifting focus on “action titles”.

“The Wii market is a little bit unpredictable these days,” said Tascan, “We’re going to see how Christmas is going to do and while with the Wii we have had very successful titles, we are going to focus on big, blockbuster-type titles.

“It doesn’t mean that we are going to abandon the Wii, but as a studio we want to be ready for new challenges.

“I feel right now our label wants to focus on fewer and bigger things, and the market is going through this soft transition where people want these very high value productions on one side, which is our specialty within the games label, but also this casual, but high quality, product that they can play quickly, of which mobile is one part and Playfish is another. We’re just trying to adapt to the reality of today.

“I think the market is showing that if you don’t adapt fast enough then you’ll be in trouble.”

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