Former MTV boss starts own game-centric TV show, GameFace

By Stephany Nunneley, Tuesday, 11 August 2009 20:28 GMT

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Former MTV boss Peter Einstein has started his own games-focused show, which debuted last weekend on Bravo.

GameFace was created by his company Ginx TV, and is hosted by Julia Hardy. The show contains reviews along with a weekly international weekly show titked The Ginx Files.

“I believe that the viewing figures for Game Face will build over time as gamers find the show and look forward to connecting with us each week to enjoy what’s going on in their gaming world,” Einstein told MCV.

“There could be multiple reasons that games TV shows have failed in the past – which could even be linked to management, cost overruns, not just necessarily the channel format. From what we’ve seen in the past a lot of the focus has been more outside of the games, with presenter reviews, stats, interviews with creators and only a bit about the games themselves – as one assumed that you only ‘play’ games you can’t ‘watch’ them.

“By taking the rich production values of many games today, using the story line or game objective, Ginx creates a TV production from a TV viewers point of view. We feel this concept provides a fun, entertaining TV event which is appealing mostly to the casual gamer.”

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