Market size could grow by 50%, says Nintendo

By Stephany Nunneley, Tuesday, 21 July 2009 22:37 GMT


Nintendo of America’s senior director of product development, Tom Prata, revealed that according to Nintendo research, that the gaming market could grow as much as 50 percent.

Speaking at the Casual Connect conference in Seattle, Prata stated that during the past two-and-a-half years, 30 million new gamers came into the fold in North America alone. This has brought the current player base to 143.7 million.

According to company research, the active market size of console and handheld gamers sits at 295 million and could grow by 150 million “if the right game came along.”

We’re just wondering which company will be the first to accomplish such a massive goal.

Via Edge, GoNintendo.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch