HMV and UK eSports date Game On! London

By Stephany Nunneley, Friday, 3 April 2009 07:20 GMT

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HMV today announced that the gaming expo and eSports event Game On! London will be held at the Olympia Exhibition Centre June 20-21.

It’s expected to draw more than 25,000 attendees.

“Game On! London represents a superb opportunity to create a memorable landmark event that will enable us to get even closer to the game-playing customers that we value so much,” said HMV games chap, Tim Ellis.

An announcement regarding ticket availability and prices will be made shortly.

Read on for more details.


HMV HEADLINES FOR UK’s BIGGEST FESTIVAL OF GAMING & eSPORTS FINALS

‘Game On! London’ unveiled by HMV and backed by official UK eSports body

2nd April 2009, London, UK –

HMV, the UK & Ireland’s leading music, film and games specialist, today announced a new major consumer-facing gaming expo and eSports event which starts this summer in one of London’s best exhibition halls.

Headlined by HMV and organised by UKeSA, the official governing body for competitive gaming in the UK, the event, billed ‘Game On! London’, will be staged at London’s famous Olympia Exhibition Centre between 20th – 21st June, 2009, and is expected to draw more than 25,000 games enthusiasts from all over the country.

Game On! London will showcase the very latest games for all the major platforms and the most cutting-edge gaming technology. The expo-event will also play host to the Dell XPS Premiership Season One finals, which will see the UK’s top eSports teams clash in what has become the most hotly contested gaming league ever.

HMV, which has expanded significantly into Games in recent years, and is increasingly looking to engage directly with game-playing customers, including through its gamerbase.com online gaming brand, is endorsing UkeSA’s programme aimed at developing and growing professional and grass-roots competitive gaming in the UK.

“Game On! London represents a superb opportunity to create a memorable landmark event that will enable us to get even closer to the game-playing customers that we value so much,” said Tim Ellis, HMV Head of Games. “Working in close partnership with UkeSA, our key aim is to bring all facets and genres of gaming together under roof to create a very special and unforgettable two-day festival of gaming.”

An announcement regarding ticket availability and prices will be made shortly

“This event will reflect all that’s best in UK gaming – from the grass-roots enthusiast right through to the Premiership gaming elite, making HMV the ideal partner for us,” said Ray Mia, Chief Executive of UkeSA. “We’re looking forward to a spectacular and really exciting Season One Final at Olympia in June.”

Gamers of all levels and ages can sign up online for the UkeSA Season Two leagues at www.enemydown.eu/content/ukesa2. The closing date for entries is midnight on 20th July 2009.

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