Creative Assembly: Console poses no threat to Total War

By Patrick Garratt
9 March 2009 09:00 GMT


Mike Simpson, studio director at The Creative Assembly, has told GI that real-time strategy’s constant push towards consoles isn’t doing Total War any damage.

“I don’t think it’s a threat,” he said. “There’s certainly no sign from our franchise that’s happening. We’re always looking at ways to expand it, rather than working on an assumption that it’s going to decline.

“It is quite a complicated issue, and some of it’s related to the whole console life cycle as well – when a new generation of consoles comes out, PCs suddenly look quite unfavourable by comparison.

“But three of four years later, when you compare the price of a PC with the price of a console, suddenly you’re getting more power for your money with a PC, and things tend to shift back.

“That’s happened with all the previous generations – so I think there is a natural cycle.”

Ubisoft canned the console versions of World in Conflict: Soviet Assault last week, following the closure of Ensemble after the release of Halo Wars.

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