Gears 2 ad track appears on iTunes

By Patrick Garratt
1 December 2008 09:56 GMT


Microsoft’s released the Last Day track from the Gears of War 2 TV ads on iTunes for 79p.

You can get it now, should you feel the need.

Press release after the link.


Xbox® delivers the stirring sound of Gears of War 2® TV advert to fans

LONDON – 28 November – Xbox 360™ today announces that fans of the smash hit blockbuster Gears of War 2 can further immerse themselves in the GOW2 experience by enjoying the alternate soundtrack this Christmas.

Following on from the “Mad World” TV advert that accompanied the first game, Xbox has again delivered an emotive, cutting edge TV ad for Gears of War 2 with “Last Day”. Invoking the emotion and desperation of humanity’s last stand against overwhelming odds, the ad uses the track “How It Ends” by Colorado-based band Devotchka.

To celebrate the tremendous success of the game, Xbox is offering the original track, an exclusive remix, and the original TV spot all for the incredible value of 79p, available for download from iTunes from Monday 1st Dec 2008.

Stephen McGill, Head of Gaming & Entertainment, Microsoft UK, commented “Due to the incredible success of the game in the UK and the insatiable demand for all things GOW2 from fans of the franchise, we’re thrilled to be able to offer consumers the chance to enjoy the track from the new TV ad campaign “How It Ends” as a bona fide single release”.

Gears of War 2 is the biggest Xbox 360 exclusive this Christmas and provides an epic, adrenaline-fuelled rollercoaster ride that expands upon the original game’s themes of loss, hope and survival. On its opening weekend GOW2 sold over 2 million copies worldwide, becoming one of the biggest video game launches of all time.

Xbox 360 delivers the biggest blockbuster entertainment experiences through a combination of High Definition movies, music and games – a perfect fit for the Gears of War 2 and Devotchka collaboration.

For more information head to

“Gears of War 2” is rated 18 by the BBFC and is now available exclusively on Xbox 360 with an Estimated Retail Price of £44.99 for the Standard Edition and £49.99 for the Limited Edition. For the latest information, please visit

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