Avatar Store coming next spring, says MS

By Mike, Tuesday, 28 October 2008 10:16 GMT

avatars.jpg

Robin Burrowes, the Europe, Middle East and African product manager for Xbox Live, has confirmed to Videogamer.com that an Avatar Store will be launching next spring.

“The plan of record will be to launch a more extensive Avatar Store from spring time onwards next year, and that store in theory would have branded content in there, game publisher IP stuff in there as well,” said Burrowes.

In terms of what to expect he said:

“Yes, more animations, more customise capabilities in terms of emotions and features but then also as well wardrobe enhancements over the course of time, so fashion brands hopefully launching new ranges through Avatars being one route. Obviously the whole world of Spore, football, etc, lends itself to this environment. Games themselves where you can customise your Avatar like the character from a game as well, these are all possibilities that Avatars will explore over the course of 2009 and beyond, definitely.”

Pricing is “under discussion right now,” apparently.

Full thing through the link.

By Mike Bowden

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