Riccitiello: WAR won’t rival WoW

By Patrick Garratt
17 June 2008 23:31 GMT

EA boss John Riccitiello, speaking at the William Blair & Company’s investor conference in the US today, has admitted that the publisher doesn’t expect Warhammer Online to hit World of Warcraft’s levels of popularity.

“Warhammer Online [will be] a strong entry in the MMORPG space,” he said. “No, I don’t think it’s going to rival WoW, but no one would ever predict that. But it is a strong game that will get our returns for us. We’re proud of it.”

The anticipated MMO releases later this year.

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