GameStop’s new pre-order strategy leaves a sour taste in the mouth

Tuesday, 8th July 2014 08:28 GMT By Dave Cook

GameStop’s new pre-order strategy could see entire sections of gameplay locked out for those buying at rival retailers, meaning the store chain could be involved during the game’s development phase.


Retailer interest and partnerships in a game’s exclusive DLC slate is one thing, but actually having control of exclusive gameplay sections embedded within the core game? Well that’s what could be happen if GameStop gets its own way.

A report penned by Gamesbeat, claims that GameSpot recently met with investment firm R.W. Baird to discuss current and incoming trends within the games industry.

Baird analyst Colin Sebastian revealed that the chain is looking to become involved in the development process of new games to embed exclusive content within titles, accessible only to GameStop customers.

In an investor note, Sebastian wrote, “[GamesStop] indicated that software publishers are more enthusiastic about partnering with it. For example, by offering exclusive content on each major game release, and longer term, future models may include GameStop offering exclusive gameplay.”

When the site contacted GameSpot, spokesperson Jackie Smith confirmed Sebastian’s claim as “accurate,” and added, “We are working with our [development] partners to build in a longer lead time. And we are working with them to get both physical and digital exclusives for our customers.”

What do you make of GameStop looking to embed its own content into your games? Does this cross a line or is it the way of the future?

Let us know below.

Via Kotaku.



  1. unacomn

    This crap needs to stop. Retail chains crippled the PC gaming industry in the early 90s, chained up the console gaming sector, and now it’s extending tendrils to infect and infest everything it can.

    Sony, MS and Sony need to get some seriously beefy servers set up, invest in compression tech, or just set up their own physical distribution chain, and cut all ties to these bloodsuckers.

    Giving power to the middleman over everyone else is one of the worst things civilization has ever done.

    #1 5 months ago
  2. CyberMarco

    No problem, TPB here I come…

    #2 5 months ago
  3. Llewelyn_MT

    This is why retail has to die. Preferably a violent death,

    #3 5 months ago
  4. mistermogul

    This is very very very very bad…

    #4 5 months ago
  5. BrahManDude

    pretty sure activision’s going to be the first using this method

    #5 5 months ago
  6. silkvg247

    Aww, hitting their own nails into their coffins. How cute.

    #6 5 months ago
  7. Untold stories

    I’m sorry but don’t they do that already? Didn’t they have an exclusive mission for AC4 and other games?

    #7 5 months ago
  8. lop78

    while this sounds crappy i dont know what this actually means…but the company seems to be doing anything it can think of to stay afloat, maybe it works maybe it doesnt but either way i dont have a problem with gamestop trying to keep 30000 people or so employed

    #8 5 months ago
  9. OrbitMonkey

    Isn’t this what they already do though? With exclusive dlc etc?

    Gotta say, not too fussed tbh. A gun, mission or perk I’m missing? Big whoop.

    #9 5 months ago
  10. thegrimmling

    Free the PC ports!

    #10 5 months ago
  11. salarta

    … I’ve preordered some games through Gamestop. If this goes through, I’m never buying a game with Gamestop again unless there are literally no other options for getting that game. No matter what exclusive DLC they manage to get in there.

    #11 5 months ago
  12. Riseer

    This is total bullshit,since the first poster already said how i feel about the subject.

    #12 5 months ago
  13. bobnice

    Boy it’s a good thing I dont buy from gamestop anymore, I havent in almost a year. I started going all digital when the new consoles launched.

    #13 5 months ago
  14. bobnice

    @Untold stories

    those exclusive missions are Sony platform exclusives. Usually gamestop preorder exclusive only pertain to weapons or costumes

    #14 5 months ago
  15. Untold stories

    @bobnice ah okay. Well this doesn’t bother me one bit of its going to like like that with the exclusive missions. As long as it doesn’t actually lock up actual bits of game like saying “sorry you should have bought this at so and so to bad” then it doesn’t bother me.

    #15 5 months ago
  16. salarta

    @Untold stories Yeah, I’ve seen retailers do the “exclusive costume” route, but that’s pretty innocuous and usually gets released to all audiences eventually anyway (for a price, of course, but still released later). From what I gather of this article, it seems like Gamestop is hoping to make actual parts of the game Gamestop-exclusive, like exclusive missions.

    #16 5 months ago

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