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Atari teams up with social casino company FlowPlay

Atari has joined forces with social casino company FlowPlay to create a multi-platform gambling product called Atari Casino.

atari

An MMO in the vein of FlowPlay's Vegas World, Atari Casino will be available via Facebook, browsers or a mobile app, and provide a virtual town studded with casino games, swimming pools and night clubs - as well as classic Atari games.

According to Casino.org, FlowPlay's role is on the back-end, providing infrastructure, analytics, POS and advertising.

"We see partnering with FlowPlay and entering the social casino market as a natural progression for us,” Atari CEO Fred Chesnais said.

"As we move beyond gaming, taking advantage of such a rapidly growing industry that aligns well with our core business is important."

Atari, once the byword for video games, has had a tough old time of it since its 1980's heyday, filing for bankruptcy in early 2013 and only picking its way out in December.

Online gambling is on the rise, and accounts for many of the most popular social and mobile apps in casual gaming. Zynga briefly flirted with getting in on the business when the social bubble burst, before doubling down on mobile instead.

Thanks, Polygon.

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Brenna Hillier avatar

Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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