Sega slashes profit projection by 36% due to slowing amusement machine business

Friday, 28th February 2014 09:24 GMT By Dave Cook

Sega has trimmed back its year’s profit forecast due to a slump in its Pachinko and amusement machine business. reports that for the fiscal year ended March 31, 2014, Sega has reduced its revenue forecast from ¥485 billion to ¥377 billion, a reduction of 23% that equates to $3.7 billion.

The company’s net income projection has fallen 36% from ¥47 billion to ¥30 billion; a $294 million drop, while its operating income has plummeted 49% from ¥73 billion to ¥37 billion.

It’s worth noting that Sega’s game business is not the issue here, rather the firm’s amusement machine divisions.

In fact; Sega’s last round of financials suggested that the company’s focus on digital sales seems to be paying off. Profits are up overall.

What do you make of the above?



  1. TheWulf

    Poor SEGA. :c

    I was just showing a lady friend the other day precisely why I have so much love for them. A lot of it was that they were completely barmy and unafraid of doing weird, experimental things. The Dreamcast was something of a hotbed for precisely that. These days, a lot of games share so much verisimilitude, they’re not experimental at all, they’re safe. If you want experimental, you look to the indies.

    But SEGA revelled in experimental stuff. From Crazy Taxi, to Ecco the Dolphin, to Shenmue. It was great.

    #1 10 months ago
  2. ruckus

    I’d rather you keep the why’s and where’s of your Sega tattoo’s to yourself thank you very much. :/

    #2 10 months ago
  3. TheWulf


    Is… is that a pun borne of terrible reading comprehension? I’m torn. I’m not sure whether to be irked at one or the other! I think that’s an achievement.

    I mean, I can see where you’re coming from. You’re misreading the sentence as though I were saying that I’d shown a lady friend an embellishment of my love for Sega. That’s not actually what I said, of course. I think it’s important that if you’re going to make a pun in an attempt to make yourself look clever, you should read and comprehend your source material.

    Even then, it’s probably better to not make the pun in the first place if you’re trying to look clever, since it’s a very clumsy form of wordplay to begin with. Try… oh, I don’t know, try a haiku based upon something I’ve actually said. That should be easy enough. Keep at it.

    #3 10 months ago

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