No Mario on smartphones, says Iwata

Monday, 20th January 2014 15:05 GMT By Sherif Saed

Nintendo CEO and president Satoru Iwata has reiterated the firm’s stance regarding brining some of its games to mobile platforms.

Following Nintendo’s announcement that the firm failed to meet its sale targets, with an expected loss of $336 million, Iwata spoke to shareholders and investors about the possibility of bringing some of its franchises to smartphones, only to reiterate the firm’s old stance of saying no to the prospect.

“The spread of smart devices does not spell the end of game consoles. It’s not that simple,” he said. Adding that despite the current financial situation “It doesn’t mean that we should put Mario on smartphones.”

This stance is usually at odds with what some industry veterans, and industy analysts are clamouring for.

What do you think, do you think Mario could work on an iPhone? Let us know your thoughts.

Thanks, Eurogamer, The Wall Street Journal.



  1. dreamcastnews

    Not many games designed for a controller work with a touch screen to be fair.

    Get Pokedex and other companion apps on the AppStore or Google Play, not new actual games though. Personally, I think i’d be more beneficial for Nintendo to try and grab all those £.99p developers and get them porting to Wii U and 3DS… Just my 2 cents.

    #1 11 months ago
  2. Pytox

    Sony creating a Nintenphone for Nintendo lol :P like the xperia play but with different buttons :D

    #2 11 months ago
  3. Dragon

    Ok. So what is the solution?

    What is he thinking exactly? He admits that he doesnt understand western market, yet he is the CEO of Ninty America?

    #3 11 months ago
  4. Alexsnow5

    Never! I have a better plan. Join with Sony and together you will rule the Galaxy.

    #4 11 months ago
  5. dreamcastnews

    @2 a Nintendo phone like Xperia Play could maybe work, it may not but it could…

    #5 11 months ago
  6. Legendaryboss

    Right. Does Nintendo not have any other franchise other than Mario? They could simply say “none of our franchises” but they choose to say Mario only.

    They should adopt Mobile development but by that time they should learn about online as well.

    #6 11 months ago
  7. Bomba Luigi

    Bringing the Games to Smartphones… that would hurt the Handheld Part of Business. You know, that Part who actually works.

    I’m no expert, but I think they should make changes where they are needed. Theres more then enough that dosn’t work, maybe you should leave that one good Part alone.

    #7 11 months ago
  8. dreamcastnews

    @6 I’m in two minds, currently it wouldn’t do their handheld business any good, but on the flip side, where the hell do they go after 3DS? Some of their retro GBA games could be easily ported to iOS for some nice returns.

    They really need to shit on the pot or get off in regards to their flagging home hardware which is the letdown side of things.

    #8 11 months ago
  9. monkeygourmet


    Because it’s the best example of control based gameplay and why that wouldn’t work without a physical controller.

    Something like Fire Emblem could work on iPad for example. The main problem being dilluting the perception of your brand.

    It’s something Nintendo can always do at any time (same as going third party), but with cash still in the bank, is it required now? Im not so sure.

    Companion apps, maybe. As @JM mentioned a while back, that can feed back into your main brands.

    But, a Mario platformer on IOS? No thanks.

    #9 11 months ago
  10. SplatteredHouse

    @4 No bad idea. Probably as close to an “everyone wins” scenario as could be found. Outside of them no longer being guardians of their own destiny. Last year, it was apparent in the news that Sony do hold sincere respect for Nintendo, and appreciation of its ideals. They stated that they wanted to see a strong Nintendo, that it was good for business, in general.
    We don’t have that, arguably.

    If I’m an already disgruntled investor, and then I find my shares value gets slashed by a fifth before the thirtieth…How insistent are they likely to be? Could they go through Iwata, if his solution is not seen as far-reaching enough to make a difference?

    #10 11 months ago
  11. dreamcastnews

    If Disney ever wanted their own console business, now would be the time*


    #11 11 months ago
  12. gomersoul

    Ps4 Mario kart would be nice please iwata. Don’t worry about my phone for now

    #12 11 months ago
  13. TheBlackHole

    Their first party franchises are all that’s keeping the wolf from the proverbial door at Nintendo, and even that might not be enough in the long run.

    You know when a title like Knack is slaughtering the sales of Super Mario 3D World that you have a serious problem.

    It’s only a matter of time before Nintendo become a software only company, that is unless they come up with something amazing, like they tend to when the shit’s about to hit the fan.

    #13 11 months ago
  14. TheBlackHole


    You realise the PlayStation was originally going to be a Sony/Nintendo cross development, right?

    Ninty pulled out and the rest is history.

    #14 11 months ago
  15. DarkElfa

    Fire fucking Iwata and put someone in charge with common fucking sense and a solid plan to get Ninty back in the damn game.

    Price cut the Damn Wii U, start building a next gen system that can over power the Xbone and PS4 and then release your entire back catalog on a revised and solid network.

    Why is this so damn difficult to understand?!

    #15 11 months ago
  16. Panthro


    If they decided to price cut the WiiU and then announce an entirely new system people would just lose faith in them completely.

    No one would end up buying the new system out of fear this would all happen again, the most they should do is try to get a load of decent exclusives out for the people who have a WiiU, bide there time and then come back in another 6-8 years with another system.

    Sega did the exact same thing you are talking about, one system failed and everybody hated it… they decided to forgot about said console and release a new one which then again failed even though it was a very good platform.

    #16 11 months ago
  17. Joe Musashi

    I don’t believe ‘mario on smartphones’ is a solution. However..

    Nintendo need to stop acting like the untouchable prom virgin. If your IP was as fucking precious as you think it is then it would be priceless. The situation you find yourself in is proof that it is far from priceless.

    Stop the humble “please understand” act whilst demonstrating arrogance, ignorance and, worst of all, pride. They’re not a complementary fit.

    The fact Nintendo themselves have come up with so little innovation for their own me-too tablet controller and that they quote “Mario” rather than express the notion of, shock! horror! a new IP shows just how out of touch they are with the market and consumer desire and, perhaps, why they’ve so little to show for todays lucrative, affluent touch-based market.

    The whole belief in being so fucking precious that vetoing entire revenue streams on principle is a sorry state to see. Both in Nintendo and in their narrow-minded fanbase.

    Nintendo have showed they weren’t ready for HD 5 years after the world regarded it as standard. They’re still not ready for online gaming over 10 years after the world regards it as standard. They’ve failed to innovate or compete on any level with the tablet side of the market and the mobile market is taking great big chunks out of the portable gaming’s marketshare and shows no sign of slowing down.

    Time to stop with the empty humilty. Time to stop living in your own bubble. Time to wake up and compete.

    Adapt or die.


    #17 11 months ago
  18. Ireland Michael

    @14 “Ninty pulled out and the rest is history.”

    That’s what she said.

    #18 11 months ago
  19. fearmonkey

    Nintendo needs to stop acting like they can do whatever they want and the world will follow. MS learned that lesson and now Nintendo is learning it too.

    Mario on smartphones is a bad idea, the better idea is to ride it out on the Wii-u, drop the price when they can and hope for software sales to push it back into the green. I would buy a Wii-u if I could get one around $200 or less, and thought it was going to be around a bit. Killing the console would be a bad idea and ruin people’s trust in Nintendo, like what happened to Sega.

    They need to ride it out till a new console can be released and make something spectacular, not a cheap low powered console that will get them by like the Wii-u and the Wii.

    #19 11 months ago
  20. DarkElfa

    @16, I disagree. I think that people would appreciate that they are taking responsibility and doing what they need to to stay competitive.

    Fact is the Wii U is a failure and they need a piece of hardware that isn’t. Perhaps they need to have a trade in action for Wii U users that give them a half off for Wii U trade in on the new console.

    #20 11 months ago
  21. Blackened Halo

    a man of his words!!! :)))…Iwata fucks smarphones! this is the way everybody should think!

    #21 11 months ago
  22. The_Red

    What’s wrong with releasing older Pokemon games on phones? Oh yeah, Nintendo.

    In 5 years, either the company is in ruins thanks to Iwata or we can find only find Mario on iPhones or as a freemium experience. Seriously, I applaud Nintendo for being the most game centric console maker but the way things are going, they could take such hit that the next CEO (And there WILL be one in the next few years) will end up being the other extreme: Super casual who is chasing fad / trend after fad / trend.

    #22 11 months ago
  23. TheBlackHole

    @18 lmfao.

    #23 11 months ago
  24. Panthro

    I would say dropping the WiiU and beginning work on another console should be considered the exact opposite of taking responsibility.

    #24 11 months ago
  25. DarkElfa

    @24, I think you are wrong about that. The Wii U is fucked, it’s not going to catch up and it doesn’t have good support. They need to show that they can do the common sense thing and move forward.

    #25 11 months ago
  26. mistermogul

    These feckin spammmers are driving me nuts.

    Dave, Steph, Pat or Brenna – does the new site have something in place to stop these motherf**ckers?

    I hope so!

    #26 11 months ago
  27. DarkElfa

    @27, Maybe we’ll get anti-spammer cannons with the new site.

    #27 11 months ago
  28. mistermogul

    @28 lol that sounds good to me!

    #28 11 months ago
  29. Unknown_Gamer

    Who said Smartphones market ?
    Most of your Japanese / Western audience are PS fans too so why can’t you do that already and make the entire world happy , I don’t care if there’s people disagree with that i don’t care if people look at the history between the two companies or see this as a downplay for Nintendo Just make this happen , its the best solution so far for all gamers !

    #29 11 months ago
  30. sb319

    Mario on smart phones would be awful. Will never happen, no one wants that.

    Nintendo have been extremely successful in recent years with the GBA, DS, Wii and 3DS. Anyone screaming for drastic measures (such as Iwata stepping down, or Nintendo “doing a Sega’ and switching to being a software developer) simply doesn’t have the long-term industry view that Nintendo is famous for.

    WiiU has certainly been a clusterfuck, but it remains a great system with some excellent titles (and more to come). Unfortunately the Wii and 3DS buying mass market never understood what WiiU actually was. Even a price-cut, a big marketing relaunch, a bunch of new titles including Mario Kart… probably isn’t enough to rescue the WiiU now. The best they can hope for is to manage its decline as gracefully as possible, until a new platform announcement in 2015. That’s fine though. Nintendo has survived worse mis-steps than the WiiU, and come out stronger.

    #30 11 months ago
  31. MrWaffles

    When they do good, they do great. But when they hit a roadblock, they stay there for a while, humping that damn boulder until their dicks fall off.

    Reading Nintendo news is so frustrating… they’ve got the weapons, but choose to throw the bullets by hand…


    #31 11 months ago

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