Xbox One, Xbox 360 most popular Black Friday consoles at Target, Walmart – report

Sunday, 1st December 2013 23:26 GMT By Brenna Hillier

Xbox One and Xbox 360 reportedly accounted for 61% of all console purchases at target and Walmart over the Thanksgiving sales weekend.

The statistic comes courtesy of InfoScout, which credits the Xbox platform success to the limited availability of PlayStation 4 stock as well as Walmart’s $99 Xbox 360 deal on Black Friday.

The PS3 and PS4 both managed to score 15% of the market, giving Sony about half of Microsoft’s market share during the sales.

The Wii U and Wii definitely trailed the pack with 6% and 1% market share respectively.

Here’s the top 20 software chart from the two retailers:

  1. Call of Duty: Ghosts
  2. Disney infinity
  3. Skylanders: Swap Force
  4. Grand Theft Auto 5
  5. Madden NFL 25
  6. Assassin’s Creed 4: Black Flag
  7. Batman: Arkham Origins
  8. NBA 2K14
  9. Lego Marvel Super Heroes
  10. Assassin’s Creed: Revelations
  11. Call of Duty: Black Ops
  12. FIFA 14
  13. NCAA Football 14
  14. Super Mario 3D Land
  15. WWE 2K14
  16. Call of Duty: Modern Warfare
  17. The Last of Us
  18. The Legend of Zelda: A Link Between Worlds
  19. Killzone: Shadow Fall
  20. Batman: Arkham Origins

InfoScout did not provide hard sales figures nor a breakdown of how its information was gathered.

Thanks, Polygon.



  1. sho0ok

    Good to see business as usual for Microsoft :)

    #1 1 year ago
  2. freedoms_stain

    One has to wonder how much availability had to play a part in this since the PS4 has been largely sold out since launch and the X1 has not.

    #2 1 year ago
  3. Phoenixblight


    I was going to say the same thing. PS4 has been sold out where these stores were reserving their stock just for these days.

    #3 1 year ago
  4. Hcw87

    So you’re telling me people are willing to pay 100$ more for a console they didn’t consider buying, just because the PS4 was sold out? I dunno about that.

    If they didn’t want an XB1 then why buy it just because the PS4 wasn’t currently in stock (which is quite hard to believe btw).

    #4 1 year ago
  5. Phoenixblight


    People get nuts at these events so I wouldn’t be surprised especially that large amount of people going are mothers and grandmothers buying gifts for their kids/grandchildren.

    Also Freedom is only saying its unfair comparison because the PS4 is sold out so Xbox One still have loads of stock floating around is not proving anything in PS4 vs Xbox One. THere is no way to gauge how the market is replying to next gen especially since both the PS4 and Xbox One will be out of stock for awhile since they sold them all out until the next wave is out.

    #5 1 year ago
  6. Panthro

    @5 +1


    A lot of kids would be happy with either console so availability will definitely play a massive part, especially if the parents/ other family members are buying the one of the new consoles as a surprise.

    #6 1 year ago
  7. sumzero2008

    All this really says is, “360 sold a shit ton…”

    #7 1 year ago
  8. xFidelCashflow

    @4 not hard to believe at all. i was at Walmart on Black (Thursday..?) & there were less than a dozen PS4′s. so a lot of parents picked up a One or a 360 for $99 to make up for it or until they found a PS4 somewhere else, along with the people who genuinely wanted a One. personally i’d rather have an X1 than nothing at all. wouldn’t really be spreading holiday cheer if your daughter/son wanted a PS4 & you didn’t get them shit. at the end of the day, a console is a console.

    #8 1 year ago
  9. sumzero2008


    “at the end of the day, a console is a console.”

    ^You obviously have never heard of these things called exclusives.

    Also, the fact that breakdowns aren’t being told tells me it was mainly the 99 dollar 360. It’s the only way that they could possibly have such a high percentage. Developers, producers, and manufactures, have all said PS4 stock = higher than XB1 stock.

    #9 1 year ago
  10. xFidelCashflow

    @9 so you’d rather have no system for Christmas than to accept the one you didn’t want as much? exclusives be damned, there’s not even a bunch out yet. they both play games, one’s just way better at watching tv on top of it.

    #10 1 year ago
  11. sumzero2008


    Yes, I would rather have no system at all then throw EXTRA money at a system which had to literally back pedal every new feature it could come up with, and that has been proven to be very cozy with the NSA. There’s not a single “next gen” game yet aside from exclusives that cannot be played on the current gen consoles.

    #11 1 year ago
  12. Panthro

    ^ Im pretty sure we were talking about children whose parents just want there kids to have one of the new systems.
    So unless your parents still buy you your video game consoles for christmas you don’t fall into that equation…

    Not many adults who are interested in consoles would buy the one they didn’t want just due to availability, I’m pretty sure anyone who doesn’t have that kind of patience shouldn’t be trusted with money to begin with.

    #12 1 year ago
  13. sumzero2008


    I would say you’re probably right.

    A parent also knows better than to bring home present X just because it’s “similar” to present Y. No parent is going to drop the extra 100 dollars for a convince factor either.

    #13 1 year ago
  14. xFidelCashflow

    @13 we must live in vastly different communities then, cause it happened a lot around here.

    #14 1 year ago
  15. The_Red

    NPD numbers for this month are going to be amazing. As much as I hate launch software from both companies (Outside Dead Rising 3 and KI), this could be a great and promising start for the new generation.

    With better console sales, we get better install bases and with that, we convince more devs to try releasing risky / innovative / strange content for them just like they did during PS2 era.

    #15 1 year ago
  16. Cort

    @4 How in any way does this mean people who wanted one console bought another instead?

    There are 20 people looking to buy a console. 10 want an XB1, 10 want a PS4. There are 10 XB1′s available, and 5 PS4′s. XB1′s outsell the PS4 by 2:1. And no-one bought the console they didn’t want.

    Simple enough example for you?

    #16 1 year ago
  17. freedoms_stain

    @4, I’m purely talking about availability, not demand. It’s impossible for us to determine demand on Black Friday without further information.

    What we do know is that the PS4 sold over a million units in its first 24 hours in North America alone and has been almost completely unavailable since, the X1 sold a similar quantity across multiple markets and stock has largely been quite available, this leads me to believe that any PS4′s available on Black Friday were probably a limited quantity held back from the launch run.

    If a store has 10 PS4 units and sells them all while having 20+ xbox units and sells twice as many xbox units as PS4, do these figures tell us anything about demand? No, they don’t.

    If, on the other hand, the store has equivalent stock available and sells twice as many xbox units, that tells us something about demand. Without that little piece of extra information this story means nothing, it’s really just troll bait.

    #17 1 year ago

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