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Xbox One stock will be available on day one, Microsoft’s Spencer assures

Friday, 6th September 2013 11:50 GMT By Dave Cook

Xbox One pre-orders may be rolling on as you read this, but Microsoft’s Phil Spencer doesn’t want there to be a shortage of units come launch day. That – to him – is a terrible consumer experience he’d rather avoid.

Speaking with GameInformer, Spencer said, “You want people to be able to walk in the store and buy one on day one, so you’re trying to manage the inventory that isn’t pre-sold. It’s not a yield problem, it’s us trying to manage the hardware side.

“I want parents who don’t think about pre-ordering electronics to be able to walk in and have a chance to find a box. There might be a line, but I don’t want it to be that if you didn’t pre-order in September, you can’t get one. That doesn’t feel like a great consumer experience.

“Availability should feel a lot better than it did for 360. If people want to pick up more controllers and games, they’ll be there. We feel really good about our pre-order number, and we’re managing it through allocation rather than demand. [Pre-order] isn’t the business. It’s way more important to me what happens when people walk in the store. The business is selling consoles.”

Are you confident that you’ll be able to pick up an Xbox One at launch, or have you pre-ordered the console just to be safe? Let us know below.

Xbox One is out November 22 in 13 territories. Get the full list here.

Via OXM.

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28 Comments

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  1. MCTJim

    This Christmas Season is going to be the season of the eBay. Both companies systems keep telling us that pre-orders are sold out or something along the lines of not guaranteed for day one etc. Its gonna be rough for those that didint pre-order.

    #1 11 months ago
  2. dravenkaze

    I dont think ill get either until next year but I think it will be ps4 …this year im getting a 3ds xl

    #2 11 months ago
  3. Elvis71

    Its funny, when the preorders are lower than the competition, its not so important and “isn´t the business” .. if preorders are high, than its a clear sign that its a great success ^^

    Does anyone really care about this marketing BS (on both sides) ?

    #3 11 months ago
  4. melonbuster1

    Preordered 5 and 5 ps4.. 1 of each to keep the rest is ebay!!!

    #4 11 months ago
  5. Arnvidr

    Shouldn’t this be sold online only? ;)

    #5 11 months ago
  6. Silent Killer01

    Isn’t the only difference a controller with “DAY ONE 2013″ on it and a code for the “Day One” achievement ?

    #6 11 months ago
  7. loci

    Don’t worry Phil, we assumed that….what with the piss poor pre-order numbers.

    #7 11 months ago
  8. stretch215

    How can he say this when gamestop is sold out of preorders right now? In september.

    #8 11 months ago
  9. AngryConsumer

    after all the lies and 180s turns they have done, i dont doubt there will be stock available. one thing is for sure the ‘always online’ feature will be back sooner or later too. after the other article posted here at vg247, microsoft show they haven’t learned a thing. but one thing they show is that not a care is given about you as a customer. microsoft only want a straw into your pocket. so dont be fooled customers, you will regret this buy and that is for sure.

    #9 11 months ago
  10. taternuggets

    @9 You make me laugh. You are a clown.

    #10 11 months ago
  11. Tech-N9ne

    @10

    +1000

    He definitely is. Lot of them on the site.

    #11 11 months ago
  12. super3001

    fake indignation is fake

    we all know gamers will buy xone it is best game console with easy best games

    sony never deliver on promise and reduce spec over time. xbox always over deliver and improve spec over time.

    real gamers know

    #12 11 months ago
  13. AngryConsumer

    @10 if your willing to give up your consumers right and buried your head in the sand with your butt up in the air for microsoft’s taking. it is only you that is the clown here.

    #13 11 months ago
  14. bradk825

    @6 Basically, but some of the games also have a day one edition with special content. 3 cars for Forza for example.

    #14 11 months ago
  15. bradk825

    @13 I guess if you believe what forum trolls told you the original policies were instead of checking it out for yourself, I could see why you would believe that.

    #15 11 months ago
  16. VibraniumSpork

    If MS cared that much, why bother allowing pre-orders at all? Why not just let people come on a first-come, first-served basis? Won’t these ‘on shelf’ units just go straight to the ‘Phase 2′ pre-order crowd?

    This makes no sense.

    The people who pre-order either console are a mix of cautious consumers and passionate gamers, with a probable emphasis on the latter. I’ve got no sympathy for people who didn’t pre-order in time. The gaming press, mainstream media and the retailers have all been banging on about the importance of pre-ordering for months, and with good reason; it’s the first new round of next-gen console releases in a decade! Of course they’re going to sell out!

    Anyone who missed that memo knowing full well that they/their partner/their children want one for Christmas etc. deserves the full force of the eBay enema that’s headed their way.

    #16 11 months ago
  17. viralshag

    @16, I guess, technically, pre-ordering isn’t *their* business as it’s the retailers that do that. I’m pretty sure back back back in the day you just had to go down to the store, queue up and hope for the best.

    The way I read it is he doesn’t want people to get ripped off on eBay just because everything has been sold out on pre-orders and they do want people to be able to pick one up straight from the store.

    Obviously, that will all depend on their ability to allocate the right amount of stock rather than just fulfilling pre-order demand.

    #17 11 months ago
  18. lookingglass

    Having stocked store shelves is far more important than big preorder numbers.

    The people on this site have no idea how the mind of the average consumer works. PS4 $399 and Xbox One $499? Xbox One must be more powerful, and it comes with more stuff.

    Xbox One on the shelves, no PS4s anywhere? They must not make many PS4s. Xbox is selling a lot more.

    Xbox console is bigger and looks nicer? More powerful.

    I worked at best buy early in the last console generation and 80% of people had those kinds of ideas when looking at new consoles.

    #18 11 months ago
  19. VibraniumSpork

    @18 Is that why the WiiU sells so well? More expensive, more stock on shelves etc.?

    That last gen dropped in vastly different economic times. With so little difference in the launch line-ups you could just as easily argue that budget-conscious consumers are going to go for the cheaper option.

    Oh, and PS4 also has the added benefit of looking like a relatively sexy piece of modern tech, whereas the XB1 looks kinda like a late 80′s VCR.

    If I was looking at these consoles having done no research whatsoever (and on a new console launch week how likely is that, really?) I’m pretty sure these thoughts would pop into my mind.

    #19 11 months ago
  20. XanderZane

    Phil isn’t stupid. It’s great to have a large number of pre-orders, but you definitely want to make sure your product is on retail shelves the day it launches. This shows that the company cares about the common consumer and not just the hardcore gamers who pre-order the systems. I’d be surprised if Sony doesn’t do the same thing, as we all know they will be completely sold out fairly quickly. Microsoft will most likely hold some back so they are able to continuously restock the shelves as it gets closer to Nov 29th (Black Friday).

    #20 11 months ago
  21. Ireland Michael

    If the demand is there, there will be shortages.

    Clearly the demand isn’t there.

    #21 11 months ago
  22. Sanwiches

    Take that, you scummy day1 pre-orderers!

    #22 11 months ago
  23. Sanwiches

    @21 lol. If there is MORE demand than available stock, THEN there will be shortages. No other way.

    #23 11 months ago
  24. Ireland Michael

    @21 The vast majority of popular consoles had shortages after release. I still remember how bad the PS2 shortages were. The Wii was almost as bad – shops around here couldn’t get them for in stock for months.

    If they’re not hitting shortages yet, that tells me there’s a lack of demand.

    #24 11 months ago
  25. Sanwiches

    @24 Idk, you assume that they didn’t learn from their mistakes. They maybe learned to considerably boost their production without negative side-effects. You might be right, but you can’t be sure.

    #25 11 months ago
  26. Sanwiches

    @24 Oh, and of course that depends on your location. Considering in living in Canada, that might be the reason why there has never been a shortage of consoles around here.

    #26 11 months ago
  27. Ireland Michael

    @25 I strongly expect the Xbox One to lag far behind the PS4 in the retail market.

    #27 11 months ago
  28. PS

    Having placed a “Day One” bundle pre-order with Target. I now get an email today saying that they will not be able to fill the order, do I want to cancel? What was that about assurances?

    #28 9 months ago