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Xbox One stock will be available on day one, Microsoft’s Spencer assures

Friday, 6 September 2013 11:50 GMT By Dave Cook

Xbox One pre-orders may be rolling on as you read this, but Microsoft’s Phil Spencer doesn’t want there to be a shortage of units come launch day. That – to him – is a terrible consumer experience he’d rather avoid.

Speaking with GameInformer, Spencer said, “You want people to be able to walk in the store and buy one on day one, so you’re trying to manage the inventory that isn’t pre-sold. It’s not a yield problem, it’s us trying to manage the hardware side.

“I want parents who don’t think about pre-ordering electronics to be able to walk in and have a chance to find a box. There might be a line, but I don’t want it to be that if you didn’t pre-order in September, you can’t get one. That doesn’t feel like a great consumer experience.

“Availability should feel a lot better than it did for 360. If people want to pick up more controllers and games, they’ll be there. We feel really good about our pre-order number, and we’re managing it through allocation rather than demand. [Pre-order] isn’t the business. It’s way more important to me what happens when people walk in the store. The business is selling consoles.”

Are you confident that you’ll be able to pick up an Xbox One at launch, or have you pre-ordered the console just to be safe? Let us know below.

Xbox One is out November 22 in 13 territories. Get the full list here.

Via OXM.

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28 Comments

  1. MCTJim

    This Christmas Season is going to be the season of the eBay. Both companies systems keep telling us that pre-orders are sold out or something along the lines of not guaranteed for day one etc. Its gonna be rough for those that didint pre-order.

    #1 2 years ago
  2. dravenkaze

    I dont think ill get either until next year but I think it will be ps4 …this year im getting a 3ds xl

    #2 2 years ago
  3. Elvis71

    Its funny, when the preorders are lower than the competition, its not so important and “isn´t the business” .. if preorders are high, than its a clear sign that its a great success ^^

    Does anyone really care about this marketing BS (on both sides) ?

    #3 2 years ago
  4. melonbuster1

    Preordered 5 and 5 ps4.. 1 of each to keep the rest is ebay!!!

    #4 2 years ago
  5. Arnvidr

    Shouldn’t this be sold online only? ;)

    #5 2 years ago
  6. Silent Killer01

    Isn’t the only difference a controller with “DAY ONE 2013″ on it and a code for the “Day One” achievement ?

    #6 2 years ago
  7. loci

    Don’t worry Phil, we assumed that….what with the piss poor pre-order numbers.

    #7 2 years ago
  8. stretch215

    How can he say this when gamestop is sold out of preorders right now? In september.

    #8 2 years ago
  9. AngryConsumer

    after all the lies and 180s turns they have done, i dont doubt there will be stock available. one thing is for sure the ‘always online’ feature will be back sooner or later too. after the other article posted here at vg247, microsoft show they haven’t learned a thing. but one thing they show is that not a care is given about you as a customer. microsoft only want a straw into your pocket. so dont be fooled customers, you will regret this buy and that is for sure.

    #9 2 years ago
  10. taternuggets

    @9 You make me laugh. You are a clown.

    #10 2 years ago
  11. Tech-N9ne

    @10

    +1000

    He definitely is. Lot of them on the site.

    #11 2 years ago
  12. super3001

    fake indignation is fake

    we all know gamers will buy xone it is best game console with easy best games

    sony never deliver on promise and reduce spec over time. xbox always over deliver and improve spec over time.

    real gamers know

    #12 2 years ago
  13. AngryConsumer

    @10 if your willing to give up your consumers right and buried your head in the sand with your butt up in the air for microsoft’s taking. it is only you that is the clown here.

    #13 2 years ago
  14. bradk825

    @6 Basically, but some of the games also have a day one edition with special content. 3 cars for Forza for example.

    #14 2 years ago
  15. bradk825

    @13 I guess if you believe what forum trolls told you the original policies were instead of checking it out for yourself, I could see why you would believe that.

    #15 2 years ago
  16. VibraniumSpork

    If MS cared that much, why bother allowing pre-orders at all? Why not just let people come on a first-come, first-served basis? Won’t these ‘on shelf’ units just go straight to the ‘Phase 2′ pre-order crowd?

    This makes no sense.

    The people who pre-order either console are a mix of cautious consumers and passionate gamers, with a probable emphasis on the latter. I’ve got no sympathy for people who didn’t pre-order in time. The gaming press, mainstream media and the retailers have all been banging on about the importance of pre-ordering for months, and with good reason; it’s the first new round of next-gen console releases in a decade! Of course they’re going to sell out!

    Anyone who missed that memo knowing full well that they/their partner/their children want one for Christmas etc. deserves the full force of the eBay enema that’s headed their way.

    #16 2 years ago
  17. viralshag

    @16, I guess, technically, pre-ordering isn’t *their* business as it’s the retailers that do that. I’m pretty sure back back back in the day you just had to go down to the store, queue up and hope for the best.

    The way I read it is he doesn’t want people to get ripped off on eBay just because everything has been sold out on pre-orders and they do want people to be able to pick one up straight from the store.

    Obviously, that will all depend on their ability to allocate the right amount of stock rather than just fulfilling pre-order demand.

    #17 2 years ago
  18. lookingglass

    Having stocked store shelves is far more important than big preorder numbers.

    The people on this site have no idea how the mind of the average consumer works. PS4 $399 and Xbox One $499? Xbox One must be more powerful, and it comes with more stuff.

    Xbox One on the shelves, no PS4s anywhere? They must not make many PS4s. Xbox is selling a lot more.

    Xbox console is bigger and looks nicer? More powerful.

    I worked at best buy early in the last console generation and 80% of people had those kinds of ideas when looking at new consoles.

    #18 2 years ago
  19. VibraniumSpork

    @18 Is that why the WiiU sells so well? More expensive, more stock on shelves etc.?

    That last gen dropped in vastly different economic times. With so little difference in the launch line-ups you could just as easily argue that budget-conscious consumers are going to go for the cheaper option.

    Oh, and PS4 also has the added benefit of looking like a relatively sexy piece of modern tech, whereas the XB1 looks kinda like a late 80′s VCR.

    If I was looking at these consoles having done no research whatsoever (and on a new console launch week how likely is that, really?) I’m pretty sure these thoughts would pop into my mind.

    #19 2 years ago
  20. XanderZane

    Phil isn’t stupid. It’s great to have a large number of pre-orders, but you definitely want to make sure your product is on retail shelves the day it launches. This shows that the company cares about the common consumer and not just the hardcore gamers who pre-order the systems. I’d be surprised if Sony doesn’t do the same thing, as we all know they will be completely sold out fairly quickly. Microsoft will most likely hold some back so they are able to continuously restock the shelves as it gets closer to Nov 29th (Black Friday).

    #20 2 years ago
  21. Ireland Michael

    If the demand is there, there will be shortages.

    Clearly the demand isn’t there.

    #21 2 years ago
  22. Sanwiches

    Take that, you scummy day1 pre-orderers!

    #22 2 years ago
  23. Sanwiches

    @21 lol. If there is MORE demand than available stock, THEN there will be shortages. No other way.

    #23 2 years ago
  24. Ireland Michael

    @21 The vast majority of popular consoles had shortages after release. I still remember how bad the PS2 shortages were. The Wii was almost as bad – shops around here couldn’t get them for in stock for months.

    If they’re not hitting shortages yet, that tells me there’s a lack of demand.

    #24 2 years ago
  25. Sanwiches

    @24 Idk, you assume that they didn’t learn from their mistakes. They maybe learned to considerably boost their production without negative side-effects. You might be right, but you can’t be sure.

    #25 2 years ago
  26. Sanwiches

    @24 Oh, and of course that depends on your location. Considering in living in Canada, that might be the reason why there has never been a shortage of consoles around here.

    #26 2 years ago
  27. Ireland Michael

    @25 I strongly expect the Xbox One to lag far behind the PS4 in the retail market.

    #27 2 years ago
  28. PS

    Having placed a “Day One” bundle pre-order with Target. I now get an email today saying that they will not be able to fill the order, do I want to cancel? What was that about assurances?

    #28 1 year ago

Comments are now closed on this article.

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    Naughty Dog has announced that The Last of US DLC Left Behind will be released as a standalone experience next month. It can be purchased for both PlayStation 3 and PS4 through the PS Store and a two-hour demo of the Factions multiplayer will also be made available. “The Left Behind standalone game will have […]

  • EA’s annual E3 press conference takes place on June 15

    Electronic Arts has announced its annual E3 2015 press conference will take place the day before the show kicks off on June 15. EA, Microsoft, Sony and Ubisoft always hold press events the day before E3 officially starts, so this isn’t any surprise, really. The presser, dubbed “Live to Play”, will last one hour and […]

  • Steam exchange rate mix-up closes down community market

    The Steam community market was buggered up big time today after a mix-up with currency conversion had items selling from practically nothing, to millions of dollars. PC Gamer picked up on the news after a thread on Reddit appeared with screenshots depicting just how silly things were getting over there. The currency exchange rate data […]

  • Britney Spears signs five-year deal with Glu for new mobile game

    Pop star Britney Spears has signed a five-year deal with Glu mobile for a new, untitled game. The mobile game will feature her “voice, likeness, and creative influence,” and is due for release sometime next year. Glu also signed a deal with Katy Perry in February, so expect a game revolving around her to hit […]

  • Large Activision publisher sale on Steam discounts Call of Duty, Prototype, more

    Activision has put the majority of its library on sale through Steam this weekend, and if other titles weren’t included, it could be referred to as a Call of Duty sale. Below are a few standouts. Call of Duty: Advanced Warfare – Gold Edition 25% off Call of Duty: Ghosts 67% off Call of Duty: […]

  • The Dota 2 International Compendium is out, second Stretch Goal almost complete

    The International Compendium has been released for Dota 2 with the prize pool sitting at a lovely $1,917,155 as of press time. Valve said over the weekend to expect the International Compendium to drop sometime this week. As with previous years, those who purchase the Compendium can earn rewards by completing challenges, making predictions and by […]

  • If permadeath RTS games are up your alley, check out indie project XO

    The Square Enix Collective showcases projects for a limited time to help drum up community support and potential backers, and RTS title XO from Jumpdrive Studios is worth taking a look at. The teaser trailer is fairly brief, but if you visit the page for XO over at the Square Enix Collective, it’s understandable – […]

  • GTA 5 PC patch disables mods. Here’s how to get them working again

    A new patch for the PC version of GTA 5 was released yesterday and, as it turns out, has wiped the ability to use mods with the game. The wasn’t great news for some players, but YouTuber taltigolt has already figured out how to play the PC version with mods after installing the patch. Matt […]

  • Xbox One ad stealth launches a mysterious Halo 5 competition

    A new Xbox One advert released today isn’t as straightforward as it appears. The trailer has a couple of pretty conspicuous ‘glitches’ throughout, and members of NeoGAF wasted no time in breaking it down. The first item of interest is the screen from the hunt the signal site, which displays an error message when accessed […]

  • Battlefield 4 Jungle map improved with latest update

    DICE LA has updated the Battlefield 4 Jungle map, adding more foliage and a new route. As demonstrated by Westie in the video above, the map now has the kind of foliage you’d expect in the jungle, helping to conceal infantry players. The update also tweaks positions of objective points and has added a concealed […]

  • Monster Hunter 4 Ultimate free DLC pack for May includes Metroid and Mega Man armour

    The May DLC pack for Monster Hunter 4 Ultimate boasts some big ticket items, including Metroid, Street Fighter, and Mega Man gear. This big fat chunk of free DLC, detailed on the capcom unity blog, includes Hunter equipment: Metroid’s Varia Suit Metroid’s Zero Suit Metroid’s Arm Cannon Taiko Drum Master Hunting Horn USJ’s Star Rook […]

  • Destiny: Xur location and inventory for May 1, 2 – Hard Light edition

    Here he comes with his weird face, dealing goods and gear for Guardians. It’s Friday. Xur: Agent of the Nine is back in the Tower. Of Course he is. Got your Strange Coins? Here’s what’s in his bag this week: Ruin Wings [Exotic Titan gauntlets] – 13SC Don’t Touch Me [Exotic Hunter gauntlets] – 13SC […]

  • Dragon Age: Inquisition Jaws of Hakkon DLC drops for PS4 on May 26

    Dragon Age: Inquisition DLC has now been announced for May 26 for PS3, PS4 and Xbox 360. The announcement was made on Twitter via the official Dragon Age account. Mark your calendars! #DAIJawsOfHakkon pic.twitter.com/mU1WfkSrQV — Dragon Age (@dragonage) May 1, 2015 The DLC was released for PC and Xbox One back in March thanks to […]

  • New Witcher 3 screenshots highlight Geralt’s questionable fashion choices

    Even though The Witcher 3 release date is drawing closer, it still feels like a million year away. So here are some more screenshots to tide you over until then. We got to look at in-game shots yesterday, but these new screens show Geralt riding through some gorgeously vibrant mountains, in the midst of combat […]

  • Sims Gurus patch out pregnant men

    Say goodbye to The Sims 4 unique take on fatherhood, as The Sims Gurus confirm that male pregnancies are no more. The Sims 4 players have been reporting high numbers of alien abductions, leaving their male characters with sore bottoms and a bellyful of alien baby. Kotaku reports that not everyone was getting their knickers […]

  • Black Mesa countdown probably points to Half-life remake release date

    Half-life remake Black Mesa may have a release date at last. Black Mesa is a Source Engine remake of the original Half-life, which like everything related to Half-life feels like it’s taking forever to come out. The first part launched in September 2012, and it looks like we might have a release date for the […]

  • Spector puts down rumours of troubled Epic Mickey development

    Epic Mickey seemed like a surprising follow-up project from the man who made Deus Ex, but Warren Spector has put down rumours of a difficult relationship with Disney. Epic Mickey displays several qualities found in Spector’s other games and which he has always espoused in interviews – heck, this is the man whose dream it […]

  • Ubisoft makes good on Child of Light promise with free eBook

    Child of Light fans can check out a gorgeous new illustrated book set in the world of Lumeria. Earlier this month, creator Patrick Plourde confirmed that there were more Child of Light projects on the way. As we expected from the cagey wording, at least the first of these projects isn’t a game: it’s an […]

  • Half-life episode from Junction Point would have featured a magnet gun

    Half-life seems to be on near permanent hold, but at least we can glean some insight into what might once have been. Junction Point’s cancelled Half-life game came up in Warren Spector’s Reddit AMA overnight. Commenting that he isn’t sure whether he’ll get into legal trouble for discussing the project, Spector gave a few comments […]

  • Destiny: exclusive shader, emblem on offer with Nepal benefit shirt

    Destiny developer Bungie has asked Guardians to offer their aid, and they’ve already responded in troves. A new Destiny shirt added to the Bungie Store is the object of a fundraising drive to provide aid in Nepal following a devastating earthquake this week. Bungie popped the pretty stylish shirt on sale earlier today, offering an […]

  • What does the creator of Deus Ex think of Human Revolution and Mankind Divided?

    Deus Ex creator Warren Spector seems pretty positive about the direction the sci-fi series has followed under Square Enix’s hand. Deus Ex was created by Spector and his team at Ion Storm, and remained with Eidos after the developer shuttered. When Square Enix purchased the British publisher, it put new studio Eidos Montreal to work […]

  • Protest Goat secures future for Elite Dangerous destruction derbies

    One of the stranger and more beautiful stories to manifest in the gaming world this week, I think. Elite: Dangerous has given birth to an unintended, emergent style of gameplay; a destruction derby like affair where players gather in no combat areas to both race and gleefully smash into each other until a victor limps […]

  • Destiny’s stunning landscapes captured in panoramas

    Destiny has some beautiful environments, which screenshots don’t necessarily do justice to. Walking around Destiny exclaiming over the lighting effects and the tiny animated details is the best way to experience Bungie’s tremendous achievements, but these panorama images stitched together from in-game screenshots are a good second. Click to see them fullsize. Redditor CenturyEagle made […]

  • Star Wars Disney Infinity re-release on the cards – rumour

    Star Wars is a no-brainer for Disney Infinity, and at long last it looks like it’s happening. A Star Wars re-release called Disney Infinity 3.0 has reportedly leaked from German retailers. We have to lable this one a rumour as we haven’t seen the original source, but the story was originally reported by DisKingdom, which […]

  • Award-winning mobile indie Monument Valley out now on Windows Phone

    Windows Phone’s game selection can be a bit restrictive, but has expanded delightfully today: Monument Valley is now available. Monument Valley is one of those gorgeous, mind-bending puzzlers the indie scene produces on the regular, winning awards and consuming everyone’s lives for weeks on end. Developed by Ustwo Games, with beautiful, understated art from Ken […]

  • Old-school EverQuest servers safe from legal troubles thanks to Daybreak agreement

    EverQuest rights holder Daybreak Game Company given its blessing to the wonderful Project 1999. EverQuest: Project 1999 is one of those lovely ideas that it are all too often crushed by the realities of the games industry. An entirely fan-managed affair, it provides an emulated version of the classic EverQuest experience, which is no longer […]

  • Free Dragon Age short stories fill us in on Corypheus’s followers

    Dragon Age: Inquisition developer BioWare invites you to learn more about the lore and characters that make up its beautiful role-playing setting. Dragon Age is set in Thedas, a world still only partially revealed by the three core games to date. BioWare puts a heck of a lot of work into its worldbuilding, employing a […]

  • Remember that gorgeous Luminous Engine tech demo? It now utilizes DirectX 12

    Remember the gorgeous Luminous Engine tech demo Square Enix showed off three years ago? The firm showed it again at Microsoft’s Build Conference, this time utilizing DirectX 12. The Witch Chapter 0 [cry] real-time tech demo was created from research Square conducted using real-time CG technology and DX12 in collaboration with Microsoft and Nvidia. The […]

  • Stealth Inc 2: A Game of Clones sneaks onto GOG and Steam services

    Stealth Inc 2: A Game of Clones can now be purchased through GOG and Steam. On both services it will run you £12.99/€14.99/$14.99. Links here and here. The game features: Fully explorable ‘Metroidvania’ style overworld, laying siege to a diabolical cloning facility with varied and detailed environments. A variety of special equipment to unlock new […]

  • Call of Duty: Advanced Warfare DLC Ascendance has arrived on PC, PlayStation consoles

    Call of Duty: Advanced Warfare players on PC and PlayStation consoles can now download the Ascendance DLC. The second content pack contains the OHM weapon, the OHM Werewolf custom variant, and the second entry in the Exo Zombies saga, Infection. Four new maps are also included: Perplex, Site 244, Climate, and Chop Shop. Ascendance was […]

  • Latest Xbox 360 system update is live, now supports 2TB hard drives

    Xbox 360 now supports 2TB hard drives via the latest system update for the console. Support for the drives was announced earlier this month and has been available for preview members. “In addition we will also no longer reserve space in advance on your hard drive,” said the firm. “If you are using 16GB of […]

  • Kickstarter for Banjo-Kazooie spiritual successor Yooka-Laylee launches tomorrow

    Playtonic Games has announced the Kickstarter campaign for its spiritual successor to the Banjo Kazooie series, Yooka-Laylee, will launch tomorrow. The title of the game was announced today along with the Kickstarter date. Formerly known as Project Ukulele, the 3D platformer is said to be “between the size of Banjo-Kazooie and Banjo-Tooie,” and stars Yooka […]