EA’s COO Peter Moore has discussed the company’s approach to game life-spans and how regular updated content and streams of larger add-ons keep a title alive well after launch is now the foundation of how it approaches new releases. Moore stressed that this is no longer about a new core title releasing every few years, but that games are now like living organisms.
In a video interview with Engadget, Moore said around the 03:15 mark that EA sees FIFA Ultimate Tea as a “gold standard” for how it views regular content. He stressed that this new wave of games shouldn’t be viewed as a service, but that the disc or initial download is now considered a ‘client’ and that regular content is then piled on top of it over a span of time.
He said that in the old days the disc or ‘client’ would release then the studio would take a holiday before working on the next release. But now, EA has content teams working constantly to add new value to titles, making them ‘living, breathing organisms’ that thrive until the new ‘client’ releases.
Moore added that depending on where you live in the world, there are free-play-play editions of FIFA and Battlefield. He stressed, “The ability for you to interact with those franchises on a free-to-play basis is going to be part and parcel of every franchise that we do.”
That last quote is interesting, as it suggests more EA franchises will be going free to play in future.
What do you make of that prospect? Let us know below.