Disney is reported as having spent over $100 million on development of Disney Infinity, and it has been suggested that the game’s failure could force a change of the company’s videogame strategy.
A report by Wall Street Journal suggests that the $100 million figure excludes marketing costs, and a source who is said to have recently left Disney’s interactive studio called the project, a “Hail Mary [play] with a tremendous amount of pressure to be a hit.”
The report adds that the company passed up development of an Iron Man title and Star Wars games to pool its efforts on Disney Infinity, and that if Infinity fails the company will have to re-assess its videogame operations. The article suggests that Disney would then have to move to an all-licensing model, and focus purely on in-house mobile apps and online titles.
Disney Infinity drops on PC, PS3, Xbox 360 and Wii U in the US this weekend and across Europe on August 23. Time will tell if it’s a success for the company or not.
What do you think?