Xbox One needs simultaneous Japan launch to be successful, says Dynasty Warriors director

Monday, 22nd July 2013 16:12 GMT By Sherif Saed

Dynasty Warriors director and industry veteran Atsushi Miyauchi has told Polygon at PAX Australia that Microsoft needs to launch Xbox One in Japan and North America simultaneously if it is to be successful in the Japanese market.

Speaking with the site Miyauchi said, “I think Microsoft gave up promoting and presenting the Xbox 360 in Japan, it didn’t keep the momentum there. And if they can release the Xbox One as close as possible to [the] North American release date, I think that would make a really big difference this time around.”

Miyauchi also shed light on an apparent lack of communication between Microsoft and Japanese studios regarding Xbox One’s technical capabilities.

“Not a lot of information has come to the Japanese game developers. So I think at this point now we don’t have much information until they make an official presentation to us; then [developers] would understand what they will be able to do.”

He’s also of the belief that the Xbox 360 was not successful in Japan because of brand loyalty to Sony and PS2.

Meanwhile Microsoft believes releasing Xbox One ‘as is’ would be difficult in Japan.

Also, Xbox one will be released in Japan during the second launch wave, and this November in the west.

Thanks Gamespot,



  1. MCTJim

    He’s also of the belief that the Xbox 360 was not successful in Japan because of brand loyalty to Sony and PS2.

    This would explain 90% of the issue in my opinion.

    #1 1 year ago
  2. gomersoul

    no, Microsoft need a miracle to do well in Japan. they’re having a tough enough time selling it to the west at the mo. maybe xboxtwo will finally crack Japan?!

    #2 1 year ago
  3. MCTJim

    @2 They are pretty much neck and neck here in the states.

    #3 1 year ago
  4. gomersoul

    keep telling yourself that mate, no sales = no answer. suppose its the US consumers loss. they have not betrayed their ideals, their ideals betrayed them

    #4 1 year ago
  5. MCTJim

    @4 just google it for the stats my friend its all over the top 5 recent results…The Japanese market has always been hard for most non Japanese companies.

    Just look at this site for Brand loyalty..its pretty much divided along those lines.

    #5 1 year ago
  6. gomersoul

    how much can be trusted of these stats you mention? do we know how many units are pre ordered for both consoles? no, no we don’t. but if it really is neck and neck in the US then Microsoft need to up their game, that’s where they have the biggest fanbase so neck and neck should not be acceptable. I think Japan should be ignored by Microsoft as its highly unlikely any amount of money chucked at marketing is gonna help it sell more then 5. not worth their time and investment.

    #6 1 year ago
  7. Viremi


    Big flaw in your reasoning: MS lack of JP support is also why there is still a lot of Sony players here in US. Many jap publishers stick with Sony, and it’s just going to cause that again. Isolating a whole market doesn’t help because it stagnates import games and it would only piss off Jap developers and possibly cause them to lose newer franchises. FF14 for instance isn’t on XBox1 because MS won’t change their policies about cross play servers. If they don’t attack the JP market, they will lose more and more.

    #7 1 year ago
  8. Fethennour

    @6 Just check MediaCreate. Xbox 360 was a complete failure in Japan. And so will Xbox One be, especially with a higher price (than PS4 or WiiU).

    #8 1 year ago
  9. tracyis300

    MS knows they will fail at the JP market. Just think about… Pre orders where sold out and all of a sudden ‘hey guys! We have more day one editions for pre order again’… Im sure they seen the pre orders out there and slashed there shipment and gave it to the U.S.

    #9 1 year ago
  10. DreadSabot

    Every Xbox to date has failed with a whimper in Japan. the market there is too enticed with handheld at this point and the games that are produced there other then by the Big Studios are not on par with Western games. Microsoft should skip trying to sell the system there and just skip them. besides the numbers from there will not determine who wins this gen.

    #10 1 year ago
  11. FuntimeBen

    @MCTJim Please note your sources with actual links to websites. From all the evidence, in particular pre-order game sales, it just isn’t true that the PS4 and XB1 are neck in neck.


    #11 1 year ago

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