Xbox One: releasing it ‘as is’ would be difficult in Japan, says Microsoft

Monday, 8th July 2013 11:55 GMT By Dave Cook

Xbox One is geared towards western gamers, so releasing it as it stands in Japan would prove difficult Microsoft’s Japanese president and CEO Yasuyuki Higuchi has said.

Speaking with 4Gamer, Higuchi said, “”Xbox One) is geared towards a Western lifestyle, and we’re looking at whether or not to launch it ‘as is’ in Japan. We’re still figuring out how to deal with things like music and video services in each country. To be honest, [releasing it in Japan] as is would be difficult.”

The comments follow Microsoft’s uphill battle to boost the Xbox 360′s popularity across Japan, with console sales trailing the likes of PS Vita, 3DS, Wii U and PS3. It’s not uncommon to see only a few hundred consoles sold across the country each week.

When it comes to content, Higuchi admitted that Microsoft has to be wary of what will and will not work in Japan. “We have to prepare content that is relevant to Japan,” he continued. “‘What is the best, what will today’s consumers in Japan respond to? What content is in demand?’

“We’re considering these questions now. There’s no point in a solution that does not match the market. Even if we bring NFL [on board for Japan], haha… Japan is difficult. I’m almost tempted to ask for ideas.”

Microsoft has confirmed it will return to Tokyo Game Show this year, following an absence at the event.

Regardless, Microsoft still has no solid launch plans for Xbox One in Japan other than it will release in the company’s second wave of launches, due 2014.

Thanks OXM.



  1. redwood

    next battle : tokyo

    #1 1 year ago
  2. Lengendaryboss

    #2 1 year ago
  3. Blue Oni

    In another interview he said MS considers Japan as a “Tier 2″ country.

    #3 1 year ago
  4. Fethennour

    Microshaft can do whatever they want : Xbox One will fail in Japan, just like Xbox 360 did.

    #4 1 year ago
  5. The_Red

    No shit. Also “geared towards a Western lifestyle” isn’t complete. They are focusing on US gamers and ONLY US gamers. Yeah, a few other countries are in their “supported list” but the truth lies in the reveal:


    #5 1 year ago
  6. Fin

    “Even if we bring NFL”

    Whatcha bringing for Europe??

    #6 1 year ago
  7. SplatteredHouse

    @6 Be sure and have a grill on standby, for Gamescom. ;)

    #7 1 year ago
  8. pukem0n

    yay, ps3fanboy made a new account under the name Fethennour ^^

    #8 1 year ago
  9. Hellhound30x

    3rd time is a charm? No? not so much? Just give it up Microsoft…. leave Japan alone already.

    #9 1 year ago
  10. pcbros

    @4 – Long live the BS4 running the all mighty FreeBS OS!

    #10 1 year ago
  11. Francis O

    Microsoft has no chance in Japan. It’s not about the features, it’s about the games.

    #11 1 year ago
  12. Fethennour

    @8 No, mate. Will you dare to say that the 360 was successful in Japan ? Since the very first day it came out there, even the PS2 has sold more units than Microshaft’s machine, week after week. Please visit MediaCreate if you don’t believe me.
    Japan loves PlayStation, Japan hates Xbox. That’s not gonna change, whether you like it or not.

    #12 1 year ago
  13. Lengendaryboss

    Don’t forget good ol Nintendo in Japan Love.

    #13 1 year ago
  14. MrWaffles

    Here’s an idea:
    Buy 10 anime studios and like 60 manga rights, pump all-exclusive -GOOD- anime series through XBox, in 5 years you’ll have quite a fame in Japan.

    In “Microsoft money” that’s just a small investment.

    #14 1 year ago
  15. Fethennour

    @13 Yes, you are right. Japan loves Sony AND Nintendo, Japan hates Microshaft. ^^

    #15 1 year ago
  16. gargus

    Everything about the xbox one screams north America. Its quite obvious they really don’t care about any country that much. Some much less than others, but no country besides NA is a concern to them and it shows.

    #16 1 year ago
  17. elem187

    Translation: We got our arses kicked in Japan last time, so we aren’t even going to bother investing in that region.

    #17 1 year ago
  18. Professor Zoom

    If they can’t release it before PS4 in Japan and make some exclusive Japanese deals with companies like Sega and Namco Bandai, to make the Yakuza series to Xbox, then I don’t get why they just don’t drop Japan once and for all, they play crap games and their culture is vastly different over there, nobody are buying their consoles there and Microsoft should rather focus on other markets instead of Japan, like releasing it all across Eastern Europe, all across Latin America, South Africa, India and the Caucasus.

    #18 1 year ago

Comments are now closed on this article.